The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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How To Use Google+ Sparks - (Video)

One thing you may have noticed about Google+ that you don't see on Facebook is Sparks. You may be wondering then, what these "sparks" are for and when you would use them. Let's shed some light on them.
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Google+ sparks interest in new system of news discovery | Poynter.

Google+ sparks interest in new system of news discovery | Poynter. | The Google+ Project | Scoop.it
Google’s new social networking service, Google+, creates new ways for people to discover news and other content on the Web.

The “sparks” section is a bigger innovation. Essentially, sparks are topics that users designate an interest in. Google uses Google+ sharing activity and +1’s, as well as its famous search algorithms, to recommend personalized content for each spark,
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Google Plus: Why Facebook and Quora Should Worry - in The Age of Relevance - Mahendra Palsule @ScepticGeek

Mahendra Palsule right now on Google+ and the interest and social graphs: "Facebook has done a not-so-great job capturing users’ interests. Many people have ‘Liked’ hundreds of pages just because they were asked to do so by their friends. Facebook’s obsession with and overreliance on the social graph has corrupted their interest graph, and this might well be Facebook’s Achilles Heel in the long term. Google Plus takes a different approach. The goal of Sparks is to capture your true interests. It is in a primitive state at present, but I’m talking about the Big Picture here!"

Mahendra Palsule last march on the "Age of Relevance":
http://techcrunch.com/2011/03/03/the-age-of-relevance/
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Google+ appealing platform with Sparks as a cool curatation feature - Review Essence Interactive, Inc

Google+ appealing platform with Sparks as a cool curatation feature - Review Essence Interactive, Inc | The Google+ Project | Scoop.it
One of their cool features, Sparks, is actually something I use regularly. It helps me to be able to keep an eye on specific content as it comes in. I can pick search phrases and keep tabs on articles that are posted. This is especially useful for blogging or content curating, as you can get the scoop on the latest articles as they come out instead of reading them on the fiftieth blog post that’s all quoting the same or similar source. One downside to it, though, is that I don’t see if it is pulling in stuff from my google reader links as well. I think that would be an ideal way to make sure that my specific sources were also being used.
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The 3 missing pieces for Google+ to become an influential news platform | Jeff Sonderman, Poynter.

The 3 missing pieces for Google+ to become an influential news platform | Jeff Sonderman, Poynter. | The Google+ Project | Scoop.it
Google’s new social network debuted this week with several new concepts and communications tools, including a potential game-changer for online news called “sparks.”

Sparks are topics that a Google+ user designates an interest in. Google uses sharing activity, +1 recommendations and search algorithms to offer personalized content for each spark.

Sparks don’t just tell you what your friends have read, they tell you what you ought to read. It’s a serendipity engine, and if executed well it could make Google+ an addictive source of news discovery.

But right now, it’s a great idea with imperfect execution. There are three missing pieces preventing Google+ from becoming an influential driver of news consumption. All three are within its reach:
- Following and interacting with institutions
- Filtering ‘sparks’ news by sources
- Improved semantic recognition of sparks phrases
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