The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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5 Game Mechanics Google+ Gets Right | Badgeville Blog: On Gamification, Analytics and Loyalty

5 Game Mechanics Google+ Gets Right | Badgeville Blog: On Gamification, Analytics and Loyalty | The Google+ Project | Scoop.it
Game mechanics, applied smartly, drive us to want to perform certain behaviors. The most buzzed about application on the web right now, Google+, must have a gamification strategist on board, as it has a variety of game mechanics that are helping make it a fast-growing success.

Here are 5 of the most noticeable game mechanics that they’re using for their early experience:
1. Limited Access
2. Fill Up Your Circles: Onboarding a New Concept
3. Circles: Are You In or Are You Out?
4. Instant Gratification: Real Time Feedback
5. The +1 in Google+
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Beware the buzz about Google+ | Andrew Nusca in ZDNet

Beware the buzz about Google+ | Andrew Nusca in ZDNet | The Google+ Project | Scoop.it
Google Buzz came, was heralded, and died quietly in a corner. Will Google+ be the same?

Take things you read with a grain of salt. Think about that — how can you possibly consider a social service before people are using it? And moreover, how can you assume that how it’s intended to be used will actually be the reality?

Today, a lot of folks are talking about Google Plus (alternately, Google+), which is in limited preview. It’s been dabbled with by a bunch of tech writers (not me, I hasten to add), and today, you’re reading their thoughts on it.

It’s a bit like reviewing a car by driving it across a dealer’s parking lot.
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Can Google+ Survive the Hype? Lance Ulanoff, PCMag

My initial experience with Google+ is impressively positive, but how will I feel tomorrow?
To be successful and potentially up-end Facebook, Google+ must be adopted by the masses; those who check in on Facebook five times a day and who carry on important, personal, and farcical conversations. Activities that Facebook members thrive on should be replicated and improved upon. Farmville had a transformative impact on Facebook's fortunes. Google+ will need a game to draw members back to the service on a daily basis; Google's hesitancy to bake search into every aspect (it is in some areas) of the service undermines Google+'s most critical advantage.

There's a lot of heat around Google+ right now (you can thank me later, Google, for not saying "Buzz"), but it's when that heat and flurry of initial activity from first movers and early adopters fades that we'll learn if Google+ has what it takes to become the next Facebook.
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