The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google will not run Circles around Facebook, but it gets a +1 from Brian Solis

Google will not run Circles around Facebook, but it gets a +1 from Brian Solis | The Google+ Project | Scoop.it
Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter.As the headline reads, I don’t believe Google Plus is a Facebook. The key difference is that Facebook is operating under a mission to improve how the world connects and communicates.Social networks will continually iterate and innovate. That’s part of what makes this so exciting. The question remains however, is social in Google’s DNA or culture? Without it, Google might have +1′d for now, but without social studies, the new social darling might become unliked by the masses. In the end, you are the best judge of what works for you. The answer may be for the time being, that many networks prove their value in different ways. Google+ certainly offers early advantages, but this is a long journey. Much of the success of any network will be linked to any team that listens and adapts. Therefore, your experience is more important to the future of networking than you may think.
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Is Google+ really a big deal? 8+ things everyone should know about Google+ « The BrandBuilder Blog

Is Google+ really a big deal? 8+ things everyone should know about Google+ « The BrandBuilder Blog | The Google+ Project | Scoop.it
If, like me, you are watching Google+ fever spread across the twitternets with a mixture of bemused fascination and eye-rolling annoyance, read on.

If, however, you have jumped heart and soul onto the Google+ bandwagon, gorged yourself on its koolaid with such gusto that your sweat now tastes Googlicious, and think Google+ would make a fine spouse were you able to marry a digital platform… read on.

Based on some of the questions I have been asked repeatedly these last few weeks, here are 8+ things you probably should know about Google+:
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Reality To Soon Set In On Google+, When Real People Are Joining - Jason Falls

Reality To Soon Set In On Google+, When Real People Are Joining - Jason Falls | The Google+ Project | Scoop.it
The only reason Google+ looks more impressive is because it’s the one network you’re sharing content on that isn’t also populated by real people, marketers and, yes, spammers, that dilute the streams of everyone and make clicking on anything less attractive.

The reality is this: Google+ is relevant, it’s going to be important for individuals and businesses. But it’s not the end-all and be-all. It never will be.
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