the Gonzo Trap
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the Gonzo Trap
News with Gonzo in its veins
Curated by Paul Farrell
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Rescooped by Paul Farrell from Transmedia: Storytelling for the Digital Age
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | the Gonzo Trap | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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Rescooped by Paul Farrell from Transmedia: Storytelling for the Digital Age
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Transmedia Tuesday: Macbeth Gets Interactive With "Sleep No More"

Transmedia Tuesday: Macbeth Gets Interactive With "Sleep No More" | the Gonzo Trap | Scoop.it

Chaunton: "This week, we are hopping back across the pond to visit an American production of what has proven to be one of the most enduring and successful immersive theater experiences of the new millennium, Sleep No More."


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Rescooped by Paul Farrell from Transmedia: Storytelling for the Digital Age
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Transmedia Tuesday: The Secret World's Games Within Games

Transmedia Tuesday: The Secret World's Games Within Games | the Gonzo Trap | Scoop.it

Chaunton: "Secret World is set in the world we live in, but the conceit is that, unbeknownst to most of us, there is a secret world hiding behind our normal, everyday lives " ...


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