the Gonzo Trap
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the Gonzo Trap
News with Gonzo in its veins
Curated by Paul Farrell
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MediaPost Publications New Studies Address Multiscreen Viewing, Measurement Capabilities 06/12/2012

New Studies Address Multiscreen Viewing, Measurement Capabilities - 06/12/2012...
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The A List | Astounding Australian Art

The A List | Astounding Australian Art | the Gonzo Trap | Scoop.it
The folks at the UQ Art Museum know it’s a bit of an effort for you to visit them at their St Lucia abode. So, as a reward, they consistently pull out all the stops and produce fantastic exhibitions, time after time.
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howtomobile » Trends on Tuesday: Mobile Trends @ Labor

howtomobile » Trends on Tuesday: Mobile Trends @ Labor | the Gonzo Trap | Scoop.it

Recent data from the Department of Labor website shows that mobile device use and mobile device traffic are trending up.

As we posted last Tuesday, globally mobile device usage leaped from 2% to 8% in June 2010 to 10% in May 2012, according to data from KPCB.

How does this translate at the U.S. Department of Labor?

9% of their Internet traffic comes via mobile devices
3% access via tablet (overwhelming iPad)
6% routes from other mobile devices
All of Labor’s data points towards a large increase in mobile device traffic for their websites and is tracking close to global trends.

Although 91% of Labor Internet traffic comes from non-mobile devices, 9% is a large enough number (with the dominance of the iPad in particular) that Labor–and other government agencies–should begin to develop, or update mobile-friendly sites.

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Tony Abbott's Twitter question and answer session backfires

Tony Abbott's Twitter question and answer session backfires | the Gonzo Trap | Scoop.it
A SOCIAL networking exercise has backfired for Tony Abbott, with Twitter trolls seeking his counsel on a hoard of ridiculous topics.
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Medianation - Media Work Experience, Media & Music industry opportunities

Medianation - Media Work Experience, Media & Music industry opportunities | the Gonzo Trap | Scoop.it
Love UK games, films, TV, radio, journalism, music? So do we! The site for media work experience, media and music industry opportunities, UK media news and features. It’s totally free. Love it. Make it.
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beActive LAUNCHES NEW TRANSMEDIA SERIES BEAT GIRL ...

by Catherine Balavage. Multi-award-winning transmedia production company beActive has today announced the launch of Beat Girl, a live action music drama which will shoot in Dublin and London over the next four weeks.
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Creating Prometheus' Alien Sounds, With ... - Transmedia Camp 101

Creating Prometheus' Alien Sounds, With ... - Transmedia Camp 101 | the Gonzo Trap | Scoop.it
[HTML1]The grand sound effects for Ridley Scott's sweeping epic Prometheus often came from odd, unlikely sources — including Pop Rocks, Xer… See on www.wired.com.
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Did Social Media Push Backfire on 'Prometheus'? « Transmedia ...

Did Social Media Push Backfire on 'Prometheus'? « Transmedia ... | the Gonzo Trap | Scoop.it
A highly inventive social media campaign for the 20th Century Fox movie “Prometheus,” which opened on Friday, likely helped its strong showing at the box office during its opening weekend. But social media may also be ...
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Stephen Williamson: New Monetarist Economics: The Swedish Financial Crisis and the Labor Market

The Swedish Financial Crisis and the Labor Market
This may not be news to you, but it was to me. In this speech, Narayana Kocherlakota shows us how the labor market behavior in Sweden, following the early-1990s financial crisis that occurred there, looks much like what has been happening recently in the United States. This is consistent with this post, where I looked at some Canadian labor market data. Canada sailed through the financial crisis with essentially no problems in its banking sector, and the recent behavior of the labor market (or rather, labour market) in Canada looks quite different from the US. Sweden had a financial crisis in the early 1990s, and it's labor market behaved subsequently like the US labor market is behaving now.

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Theatre movement soars, dramatically

AHMEDABAD: The world of Gujarati literature and theatre is seeing a new kind of resurgence but it is not completely classical in nature. The renaissance of drama is quietly happening on college...
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Australian identity :: Australian art :: Education kits :: Education materials :: Education :: Art Gallery NSW

Australian identity :: Australian art :: Education kits :: Education materials :: Education :: Art Gallery NSW | the Gonzo Trap | Scoop.it
Questions and activities on the theme of Australian identity, featuring works by Weaver Hawkins, Charles Meere, Russell Drysdale, John Olsen, Sidney Nolan and Wandjuk Marika.
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Multi-Screen Consumers Most Engaged, Loyal Consumers

Multi-Screen Consumers Most Engaged, Loyal Consumers | the Gonzo Trap | Scoop.it

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This incorporation of multiple screens into the consumer experience is reshaping how people develop loyalty to certain brands and how they stay engaged with content and brands simultaneously across different platforms.

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Young Australians embracing the monarchy

Young Australians embracing the monarchy | the Gonzo Trap | Scoop.it
WHILE octogenarian Queen Elizabeth shows no sign of giving up the throne, the ranks of her supporters Down Under appear to be getting younger.
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TVTechnology: Yet Another 3-Screen Study: Alternative Platforms Are Additive

TVTechnology A majority of folks now have multiplatform video access, but they’re using second and third screens as an additive rather than as a primary viewing source, according to metrics from Arbitron and the Coalition for Innovative Media...
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Five-year-old artist Aelita Andre to exhibit works in NY

Five-year-old artist Aelita Andre to exhibit works in NY | the Gonzo Trap | Scoop.it
New York will exhibit new works by five-year-old abstract artist Aelita Andre.
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I'm unpopular because I'm the bearer of bad tidings, says Abbott

I'm unpopular because I'm the bearer of bad tidings, says Abbott | the Gonzo Trap | Scoop.it
TONY Abbott has attributed Julia Gillard's narrow lead over him as preferred prime minister to his role as "the bearer of bad tidings", conceding his sustained attack on Labor had inflicted collateral damage on his personal standing.
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Tony Abbott vows to clear way for giant Olympic Dam mine

Tony Abbott vows to clear way for giant Olympic Dam mine | the Gonzo Trap | Scoop.it
FEDERAL Opposition Leader Tony Abbott has committed to removing all obstacles to the Olympic Dam mine's expansion and making its success a priority of the Coalition if it wins government.
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Chaplin, Arbuckle and The Rounders

Chaplin, Arbuckle and The Rounders | the Gonzo Trap | Scoop.it
I’ve always enjoyed the comic interplay between Charlie Chaplin and Roscoe “Fatty” Arbuckle during their classic Keystone short The Rounders (1914). Charlie and Roscoe play a couple of good time inebriates, or “rounders,” who empty their wives’ pocketbooks in order to finance another night out. Much of the action takes place on the steps of the Rex Arms Apartments, as the gentlemen, and their wives, exit and enter the building.
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Game Changer: MediaStorm Launches Pay-Per-Story Video Player - TIME

Game Changer: MediaStorm Launches Pay-Per-Story Video Player - TIME | the Gonzo Trap | Scoop.it
Game Changer: MediaStorm Launches Pay-Per-Story Video PlayerTIMEMediaStorm broke new ground in digital publishing on Tuesday with the launch of a pay-per-story video player, one of the industry's most exciting attempts to capitalize on the strength...
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Transmedia in Education

This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in te (RT @meghangargan: Amazing use of #transmedia in the classroom - great case study!
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Tarantino launches multimedia contest for ‘Django Unchained’ | Chris Roubis ShowTube Channel

Quentin Tarantino wants to be inspired by a new artist or filmmaker who will make a multi-media piece for his next film Django Unchained, starring Leonardo DiCaprio and Jamie Foxx.

The director of Inglourious Basterds and Kill Bill is launching an Emerging Artist Contest, running June 15-30, with the winner meeting him at the upcoming Comic-Con in July in San Diego, California.

The contest invites filmmakers, artists, graphic designers and/or musicians to create an original multi-media piece — poster art, funny graphics or short film — and submit for review by Tarantino, who will judge all submissions.

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Spain hampered by rigid labor laws

Spain hampered by rigid labor laws | the Gonzo Trap | Scoop.it
Nearly 25% of Spaniards are unemployed and prime minister says more will lose jobs this year.
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The Witness, Royal Court Theatre Upstairs, review - Telegraph

The Witness, Royal Court Theatre Upstairs, review - Telegraph | the Gonzo Trap | Scoop.it
The Witness at the Royal Court's Jerwood Theatre Upstairs is a complex and fascinating moral thriller.
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PM Julia Gillard tells world's richest woman Gina Rinehart to put a sock in it

PM Julia Gillard tells world's richest woman Gina Rinehart to put a sock in it | the Gonzo Trap | Scoop.it
LOUDMOUTH mining magnates shouldn't dominate public debate more than a nurse or a childcare worker, said Prime Minister Julia Gillard.
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What does the multi platform revolution mean to you?

What does the multi platform revolution mean to you? | the Gonzo Trap | Scoop.it
The internet used to be intrinsically linked to a physical device. The PC at work, the laptop in the lounge, but this is no longer the case.

In my house alone I have seven separate devices I could use to connect to the internet in one way or another, be it the mobile in my pocket, the tablet while I watch TV, or via my games console.

I may be interacting with your brand on all of these platforms, and I expect a positive experience.

I am not alone in this. Mobile devices now account for 8.49% of global website visits and iPad sales now exceed 55M worldwide, 5M in the UK.

People no longer consume your content in a single way on a single device, so you need to understand how your customers are engaging with you and what that means for your marketing efforts.

How do people interact with your company on the various platforms available and what do they expect from you?

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