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When Peter Hall met Uncle Vanya – and shouted it down

When Peter Hall met Uncle Vanya – and shouted it down | the Gonzo Trap | Scoop.it
Stephen Moss: It wasn't exactly a heckle, but Hall's outburst from the stalls on the opening night of a starry West End Chekhov starring Laura Carmichael and Anna Friel was clearly critical of the production – at least as I heard it...
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | the Gonzo Trap | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | the Gonzo Trap | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


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