the Gonzo Trap
3.1K views | +0 today
the Gonzo Trap
News with Gonzo in its veins
Curated by Paul Farrell
Your new post is loading...
Your new post is loading...
Rescooped by Paul Farrell from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | the Gonzo Trap | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Paul Farrell from Transmedia: Storytelling for the Digital Age
Scoop.it!

Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | the Gonzo Trap | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


Via The Digital Rocking Chair
more...
No comment yet.