evaluate the health and environmental impact of the products they buy, by giving each item a ‘green’ rating.
By scanning the bar code on a mobile phone application or visiting the website of Noteo, shoppers can see which chemicals are present in some 45,000 different products. Compiled by the institute over five years, the products include soaps, shampoo, soft drinks and cheeses.
Similar websites already exist in France, such a guidetopten.fr, an initiative carried out by WWF-France and the consumer association CLCV. But it only measures the environmental impact of a number of products for the home, not the effects on health, like the Noteo service unveiled on 27 November.