Fostering Sustainable Behavior - Helping People Go Green | The Glory of the Garden | Scoop.it

Sustainable behavior impediments can typically be boiled down to: commitment, affordability, convenience and incentives. Humans, at least the populations Dr. McKenzie-Mohr has studied, tend to default to the lowest common denominator of behavior when it comes to environmentalism. Of course, this isn’t to say there aren’t personalities who go above and beyond for the greater good, but overall, unless regulated to do so, or cajoled by neighbors or friends, most people will resort to the path of least resistance.

 

Knowing this intrinsic behavior trend, Dr. McKenzie-Mohr is able to extrapolate on how to best create systems whereby these same individuals could easily do their part to create a more sustainable, healthy and balanced planet.