'Generator' - SME marketing advice
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'Generator' - SME marketing advice
The best free marketing advice from around the web
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How To Write The Perfect Tweet - AllTwitter | Kurat

How To Write The Perfect Tweet - AllTwitter | Kurat | 'Generator' - SME marketing advice | Scoop.it

Twitter has rapidly become the ultimate platform for sharing and exchanging link content. For bloggers and brands, Twitter has surpassed Digg, Stumbleupon, Delicious and Reddit, and is only rivaled by Facebook as the most effective and consistent way to build website traffic.

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11 Twitter tools you (probably) don't know about | Articles

11 Twitter tools you (probably) don't know about | Articles | 'Generator' - SME marketing advice | Scoop.it
Can't keep up with all the ways to use Twitter? This handy list helps you get the most out of the platform.
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How to Build an Effective Google+ Brand Strategy

How to Build an Effective Google+ Brand Strategy | 'Generator' - SME marketing advice | Scoop.it
Recently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. While Google+ pages is in its infancy, the social network’s user base is growing, warranting brand attention and testing. Now is a good time to explore how Google+ works and what impact it can have upon the way your brand communicates with customers.
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7 Facebook Blunders You Want Your Company to Avoid | The Content Strategist

7 Facebook Blunders You Want Your Company to Avoid | The Content Strategist | 'Generator' - SME marketing advice | Scoop.it

Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground.

 

Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them.

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Email marketing: 10 tips for a successful campaign | Startups

Email marketing: 10 tips for a successful campaign | Startups | 'Generator' - SME marketing advice | Scoop.it

Channels like email marketing can be used for a variety of reasons, including the targeted broadcast of a newsletter to keep your customers informed about how they can overcome, for example, their particular challenges and issues

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Social Media – a B2B Beginners Guide. Part 1: Facebook | The B2 Business Hub

Social Media – a B2B Beginners Guide. Part 1: Facebook | The B2 Business Hub | 'Generator' - SME marketing advice | Scoop.it
Despite the enormous interest in social media as a communication and sales tool, many SMEs have only dabbled with the likes of Facebook and Twitter, or can’t see a strong case for using them at all.

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Content marketing a top priority for technology companies

Content marketing a top priority for technology companies | 'Generator' - SME marketing advice | Scoop.it

Technology companies are expected to invest heavily in content marketing services in 2012, a report from IDG suggests. The study demonstrates the increased value businesses have found in diverse content marketing campaigns that include white papers, news and feature articles and video content.

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You Still Don’t GET Social Media Marketing | Business 2 Community

You Still Don’t GET Social Media Marketing | Business 2 Community | 'Generator' - SME marketing advice | Scoop.it
Some businesses, like Starbucks, really GET social media marketing, but most firms seem forever bound in the paradigm of traditional media marketing.  I’m...

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TechCrunch | Social Proof Is The New Marketing

TechCrunch | Social Proof Is The New Marketing | 'Generator' - SME marketing advice | Scoop.it

One challenge, which isn’t new, is the battle for consumer attention. If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users? I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

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Does cold calling bring you out in a cold sweat? | Marketing Donut

Does cold calling bring you out in a cold sweat? | Marketing Donut | 'Generator' - SME marketing advice | Scoop.it

Cold calling is one of the tasks that many business people hate. But for many small firms it’s a vital part of their sales strategy. So how can businesses take some of the trauma out of cold calling?

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The importance of marketing for SMEs

The importance of marketing for SMEs | 'Generator' - SME marketing advice | Scoop.it

So why do most SMEs not spend on marketing? Is it the quick results which sales provide that they prefer, or is the investment in marketing seen as not being able to generate quality campaigns with lower budget?

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Startup marketing - 5 useful freebies

Startup marketing - 5 useful freebies | 'Generator' - SME marketing advice | Scoop.it
There are some quite handy freebies out there which can help kick-start your marketing if your budget is tight, ranging from website design and promotion to press release distribution and email marketing.

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How to use Twitter for Press Releases - AllTwitter | Kurat

How to use Twitter for Press Releases - AllTwitter | Kurat | 'Generator' - SME marketing advice | Scoop.it

Twitter is changing the PR world, offering a new, direct line of communication between businesses and consumers. And while the low-cost, low-risk aspect of Twitter as a PR and marketing vehicle is appealing, you’ve got to know how to use Twitter for press releases if you want to stay ahead of the curve.

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Five ways to market your website on a budget | Enterprise Nation

Five ways to market your website on a budget | Enterprise Nation | 'Generator' - SME marketing advice | Scoop.it
Nick Kington of Actinic explains how to use online tools to improve the visibility and popularity of your website.
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How To Be Awesome On Social Media In 20 Minutes A Day | Kurat

How To Be Awesome On Social Media In 20 Minutes A Day | Kurat | 'Generator' - SME marketing advice | Scoop.it
This is a guest post by Leo Widrich, co-founder of Buffer. More about him at the bottom of this post.

As sharing is predicted to absolutely explode in the coming 2012 year, many smart people hav...
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Social Media - a B2B Beginners Guide. Part 2: Twitter | The B2 Business Hub

Social Media - a B2B Beginners Guide. Part 2: Twitter | The B2 Business Hub | 'Generator' - SME marketing advice | Scoop.it

Last week, we explored how SMEs can take advantage of Facebook for their B2B marketing work. But with Twitter rapidly becoming a ubiquitous communication channel for everything from multi-nationals to individuals, where do SMEs fit in, and how can it improve B2B marketing and communication?

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2012 marketing trends for SMEs | Xander Marketing

2012 marketing trends for SMEs | Xander Marketing | 'Generator' - SME marketing advice | Scoop.it
1. Social media will become more personal

When the early social networks like MySpace and Faceparty first took off, the only information they had about you was the information you’d given them, and even then it was usually nothing more complex than hobbies and starsigns.

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4 Things B2B Marketers Should Focus on in 2012 | CustomerThink

4 Things B2B Marketers Should Focus on in 2012 | CustomerThink | 'Generator' - SME marketing advice | Scoop.it

As I prepare for the real Christmas, I am also working on my list of must-do marketing activities in the coming year, which will ensure, the team has enough reasons to celebrate work and their marketing efforts through the year.

Below I share with you my list of marketing must haves for 2012.

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B2B Telemarketing Survey - What Results are you seeing?

Although it’s been around for a long time, telemarketing continues to be a powerful B2B marketing tool. Using the right techniques as well as integrating it into other marketing channels can improve results and build relationships.

B2B Marketing wants to find out how your organisation is using telemarketing and how it is impacting on your marketing results. Please complete our survey to help us establish the effectiveness that telemarketing has had over the last 12 months.

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Events: Facebook - how to maximise your influence and reach

Events: Facebook - how to maximise your influence and reach | 'Generator' - SME marketing advice | Scoop.it

With over 800 million active users, Facebook is a platform that businesses and organizations cannot ignore. The Guardian's half-day seminar will show you how to invest your time and efforts wisely to ensure tangible impact for your organization.

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5 ways to make money using QR codes | Smarta

5 ways to make money using QR codes | Smarta | 'Generator' - SME marketing advice | Scoop.it

QR codes are the little splodgey black and white squares you see more and more often on marketing materials. They are everywhere. Why? Because they make companies lots of money by helping customers make buying decisions. Here are five ways you can do the same . . . .

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Google+ for business: What you need to know | Startups

Google+ for business: What you need to know | Startups | 'Generator' - SME marketing advice | Scoop.it

Google+ is targeting the business audience with the launch of 'Pages' this week. But if you're already using Facebook, Twitter and LinkedIn to promote your business, is it really worth devoting resources to yet another social media platform?

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PR for startups - 10 steps to success

PR for startups - 10 steps to success | 'Generator' - SME marketing advice | Scoop.it

"As a startup, you probably have lots of things to tell the world and PR is a great way to get the word out there. But, it's equally true that you'll need to control your marketing spend carefully, so here are our 10 top pieces of PR advice to get you on the right track . . . "

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