A solid strategy is always a brainchild of a strong, persistent and flexible mindset. A mindset that can both strictly implement needed actions and agile enough to adapt to sudden changes.
"There is one formula that I believe has been working for so long, for so many websites, that I think many aren’t aware of or maybe know it but wouldn’t just bank on that idea.
So how does this formula work?
It’s actually more on the principle behind your on-site and off-site optimization, wherein the 2 most important aspects of SEO will strongly put emphasis on:
1) An effective site structure and information architecture, which is the part that will focus on getting your site’s pages better search rankings.
2) Acquiring links mainly for visibility and indexation, not rankings".
Full Article Here: http://kaiserthesage.com/seo-formula/
Via Antonino Militello