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Social Media and SEO

Social Media and SEO | The geek in me | Scoop.it

Thinking about ROI for your social media work?

 

One of the best ways to get a return on your efforts is from the SEO (Search Engine Optimization) value of the social media content you create on blogs, Facebook and LinkedIn.

 

"One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines.

 

Both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t seem to hear enough about the ever-growing linkage between social and SEO".

 

Full Article Here: http://www.tourismcurrents.com/junejuly-2012-social-media-and-seo


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4 Steps to Making Your Search Listings Stand Out on Google

4 Steps to Making Your Search Listings Stand Out on Google | The geek in me | Scoop.it

Do you want more click throughs on your search listings?

 

"Competition in search engine results pages (SERPs) is stiff, especially since Google has rolled out so many changes to its algorithms. These changes push down organic results in favor of images, videos, local search and ads, so a standard listing like the one above won’t do anymore".

 

You need to supersize that listing.

 

Here are the 4 steps that will help you do that:

 

Step #1: Write a full and seductive meta description

 

Step #2: Create dual rankings

 

Step #3: Leverage rich snippets

 

Step #4: Get sitelinks

 

Full Article: http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/


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5 Rules Every SEO Should Live By

5 Rules Every SEO Should Live By | The geek in me | Scoop.it

"You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.

 

That’s left a lot of companies and SEOs wondering exactly what they should be doing and focusing on. In other words, people are asking what really defines good SEO and what is really important.

 

Well, to help you answer that question I want to share with you the 5 rules that I live by when I do SEO. Because if you follow these rules, you’ll continually do well in the world of SEO".

 

Here are the rules that help rank Neil Patel Sites:

 

Rule #1: Increase social share

Rule #2: Building an authority website

Rule #3: Attract authority links

Rule #4: Design for humans

Rule #5: Think long term

Rule #6: Be Patient

 

Full Article Here: http://www.quicksprout.com/2012/08/02/5-rules-every-seo-should-live-by/


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SEO Formula And Strategic Integration

SEO Formula And Strategic Integration | The geek in me | Scoop.it
A solid strategy is always a brainchild of a strong, persistent and flexible mindset. A mindset that can both strictly implement needed actions and agile enough to adapt to sudden changes.

 

"There is one formula that I believe has been working for so long, for so many websites, that I think many aren’t aware of or maybe know it but wouldn’t just bank on that idea.

 

So how does this formula work?

 

It’s actually more on the principle behind your on-site and off-site optimization, wherein the 2 most important aspects of SEO will strongly put emphasis on:

 

1) An effective site structure and information architecture, which is the part that will focus on getting your site’s pages better search rankings.

 

2) Acquiring links mainly for visibility and indexation, not rankings".

 

Full Article Here: http://kaiserthesage.com/seo-formula/


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Nishant Srivastava's comment, July 26, 2012 10:15 PM
great
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The State of SEO in 2012 [Interviewees]

The State of SEO in 2012 [Interviewees] | The geek in me | Scoop.it

Discover what is the State of SEO in 2012 accordingly to some of the most renown SEOs and Web Marketers.

 

Google Updates, Knowledge Graph, Author Rank, Schema.org, Google+ and the Plus-ification of G.

 

Since July 29th, the last day of MozCon 2011, many things have changed in the Search Industry and in our profession as SEOs:

 

1) Panda got global (ruining half the world's vacations last August), and actually, we are at its release 3.7;

 

2) A Penguin has been unleashed free to kill any site with an over optimized link profile;

 

3) Google decided that only keywords referrals from organic searches were private;

 

4) Google started an aggressive monetization policy in strong industries' verticals (Flight, Hotels, Cars...), making even thinner the presence of organic results above the fold;

 

5) The Knowledge Graph had been released;

 

6) Google+, with some hiccups, has started having some traction and surely an increasing importance from an SEO point of view;

 

7) We all started talking about Author Rank;
And we are still discussing about the relevance of Social Graph in the SERPs;

 

8) Bing has improved its pro SEOs policy considerably;
Mobile and its importance also for SEO is not a niche for fews early adopters anymore.

 

Read Full interviewees Here: http://www.seomoz.org/blog/road-to-mozcon-the-state-of-seo-in-2012


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Is SMO (Social Media Optimization) the Next SEO?

Is SMO (Social Media Optimization) the Next SEO? | The geek in me | Scoop.it

Having a strong long-term SEO and social-media marketing strategy in place will help strengthen your online presence.

 

"Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.

 

The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true".

 

Read More: http://www.openforum.com/articles/is-smo-social-media-optimization-the-next-seo


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Jayje's comment, August 6, 2012 4:15 AM
Very interesting article. With the emerging Google+, surely SMO will have more importance even in SEO strategies. Feel free to visit our website, we are french SEO specialists :)
http://www.experts-referencement.com/seo-company/what-is-seo
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Here's How to Appear Higher on Google Search Results [INFOGRAPHIC]

Here's How to Appear Higher on Google Search Results [INFOGRAPHIC] | The geek in me | Scoop.it
BrandYourself created this infographic to help you learn how to make results that are actually you appear higher up.

 

Out of 100,000 profiles analyzed with BrandYourself, LinkedIn was the social network most often appearing at the top of results.


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Google’s SEO Change: How a Penguin Changed the Way Your Website Ranks | Business 2 Community

Google’s SEO Change: How a Penguin Changed the Way Your Website Ranks | Business 2 Community | The geek in me | Scoop.it

"Google has been busy this year shaking up the SEO world and the methods used to getyour websites ranked highly in the search engines. We’re on top of it".

 

The focus of your SEO should be on user experience and engagement now more than ever.

 

Check out some of the most easily noted things you’ll want to keep in mind going forward:

 

1) Link Quality

 

2) Anchor Text

 

3) Keyword Density

 

4) Keyword Stuffing

 

5) Content

 

6) SEO Automation

 

7) Be Social

 

Read More: http://www.business2community.com/online-marketing/googles-seo-change-how-a-penguin-changed-the-way-your-website-ranks-0218474


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Social Media and SEO

Social Media and SEO | The geek in me | Scoop.it

Thinking about ROI for your social media work?

 

One of the best ways to get a return on your efforts is from the SEO (Search Engine Optimization) value of the social media content you create on blogs, Facebook and LinkedIn.

 

"One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines.

 

Both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t seem to hear enough about the ever-growing linkage between social and SEO".

 

Full Article Here: http://www.tourismcurrents.com/junejuly-2012-social-media-and-seo


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