It's about a month after RSA Conference, where security vendors turned San Francisco's Moscone Center into an array of bright lights, competitions and gamification, and the schilling of giveaways, branded schwag, and printed sales collateral.
Every year it's easy to spot the security decision-makers on the expo hall floor enter into an almost zombie-like trance as they ingest so many same-sounding messages. Occasionally you'll see a sign of the human still there, indicated by the occasional eyebrow raise when a sales tactic or marketing message simply does not make sense.
"Why do so many vendors this year think they can sell me something that can... do my job for me?" was a question I received from a chief security officer friend during a happy hour.