A great interview with a somewhat eccentric will.i.am about waste and technology and disruption. It mirrors a lot of what I've been saying. I do think that a step change really is possible.
Some extracts from the interview:
The reason why a city doesn't recycle is because people don't see waste as a commodity. They see waste as waste. I was like wow, with the technology we have today it's only waste because we waste the opportunity to turn it into something else. So let's not recycle, let's upcycle.
We have designed a system where you purchase something, it breaks and you throw it away and it's not useful in the next cycle but you still value the brand that produced it. That's some new shit and not what it was like when my grandma was in her 20s. In 1930 you purchased something that would last forever. There is a reason why antiques are antiques. The iPhone is never going to be a fucking antique because it's not going to work when it gets to that age