The coffee and donut giant has diverted thousands of paper cups from landfill by turning them into trays.
The way it works is that Tim Hortons shops have recycling units collecting hot beverage cups, lids, napkins and trays. Collection contractors and paper haulers take the stuff to Scotia Recycling Limited, which sorts and compresses recycled products into bales. The bales are delivered to CKF, a Canadian-owned paper product manufacturer based in Nova Scotia, which then processes the bales, molding them into new trays that can be sold back to Tim Hortons restaurants.
This story focuses on the recycling element. Tim Hortons also offers incentives to use reusable cups. No doubt this recycling approach is needed because a lot of coffee goes out in disposable cups.
Scotia Recycling: http://scotiarecyclinggroup.com/