Study into consumer second-hand shopping to identify reuse behaviour | WRAP UK | The Future of Waste | Scoop.it

A really interesting report done by WRAP into the psychology of buying second-hand goods. A headline finding is: "only 27% of consumer shoppers would have bought their item new if they could not have found it second hand"


Understanding the psychology of buying second hand is very important if we are to encourage a better reuse economy.