The Future of TV
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Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post

Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post | The Future of TV | Scoop.it

Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..

 

On Canada's download caps: 

 

“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.”

 On the future of apps: 

"It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.

 

"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....

 


Via siobhan-o-flynn
Eugenio Gomez-Acebo's insight:

Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. 

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Mattia Nicoletti's curator insight, May 16, 2013 8:49 AM

Reed Hastings vision on future of television. A huge iPad for television.

The Future of TV
The future of TV: how people will use it, how companies will make money
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Programmatic TV Ad Spending to More Than Double This Year - eMarketer

By 2018, programmatic will account for 6% of TV ad spending

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Programmatic TV 101: The multi-billion-dollar ad tech that's transforming television

Programmatic TV 101: The multi-billion-dollar ad tech that's transforming television | The Future of TV | Scoop.it
In the very near future, we will no longer even think of there being a difference between television and digital video.
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The Ad Agency of the Future Is Coming. Are You Ready?

The Ad Agency of the Future Is Coming. Are You Ready? | The Future of TV | Scoop.it
Clients want one partner to simplify the fragmentation and data -- and today's shops may not be among them.
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Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)

Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.) | The Future of TV | Scoop.it
TV networks are making strides to digitize TV, but there are plenty of hurdles to overcome.
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Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived | The Future of TV | Scoop.it
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed.
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LUMA's Upfront Summit Keynote: "The Future of TV" => Check out p36

LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics …

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PROGRAMMATIC TV : Channel 4 Unveils Programmatic Targeting Platform

Channel 4 has announced the launch of its new ad-targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across
devices and platforms using programmatic technologies. Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as
YouView, Xbox and Samsung connected TVs.

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PROGRAMMATICTV ? How PayPal Vets Are Shaking Up the TV Advertising World at Clypd

PROGRAMMATICTV ? How PayPal Vets Are Shaking Up the TV Advertising World at Clypd | The Future of TV | Scoop.it

pushing to bring more data into TV advertising


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The End of Advertising As We Know It

The End of Advertising As We Know It | The Future of TV | Scoop.it
The ultimate end of the media world (or, broader, the modern commercial world) as we know it probably began more recently than with the advent of the Internet. It likely began with the introduction of the DVR in 1999. Both TiVo and ReplayTV (with Marc Andreessen as an investor) launched at the Consumer Electronics Show in Las Vegas in 1999. The premise was to give a viewer control of the TV programming schedule, quite groundbreaking in and of itself, but even more earth-shattering, to provide th
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Social Media Is Showing Us The Future Of TV

Social Media Is Showing Us The Future Of TV | The Future of TV | Scoop.it
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people
think when they watch TV, just check Twitter.

Via Jeff Domansky
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Estralita Williams's curator insight, March 11, 2015 10:16 PM

Good information for inquiring minds ... 

Inside CloudNine's curator insight, March 12, 2015 6:16 AM

Is Social Media a distraction, or does it enhance the experience of watching our favourite shows?

Owen Kim's curator insight, April 2, 2015 2:04 AM

People now express their thoughts and feelings in social media as if they are talking to people. Although social media is something not physical, people feel it as a part of them that they post and write almost everything they would do and say in real life. Maybe others can know more about them by reading their posts which is positive but if some sensitive opinions were posted and feels uncomfortable to others, it may break out into a conflict which is bad. 

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What 5 Years Worth of Data Tell Us About Youth and TV

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, allowing for an analysis of 5 years' worth of Americans' traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV.
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Digital video to become "as important as TV," creative best practices emerging

Digital video to become "as important as TV," creative best practices emerging | The Future of TV | Scoop.it
IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working.
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The future of TV is arriving faster than anyone predicted

The future of TV is arriving faster than anyone predicted | The Future of TV | Scoop.it
The future of television is arriving faster than anyone predicted.
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Nope, the TV Business Isn’t Dead Yet. Far From It, Really

Nope, the TV Business Isn’t Dead Yet. Far From It, Really | The Future of TV | Scoop.it
Advertisers are spending more money on traditional television than they have in a long time as the digital dichotomy unravels.
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Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming television

Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming television | The Future of TV | Scoop.it
In the very near future, we will no longer even think of there being a difference between television and digital video.

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Programmatic TV: on the bench or just warming up? | ClickZ

Programmatic TV: on the bench or just warming up? | ClickZ | The Future of TV | Scoop.it
Will programmatic ads be the real champion of the upcoming Super Bowl?

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Exploring Future Reality | TV, Cinema, gaming

Exploring Future Reality | TV, Cinema, gaming | The Future of TV | Scoop.it

A special report from NYC Media Lab focusing on the impact of virtual and augmented reality on the media and technology industry. | TV, Cinema, gaming

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PROGRAMMATIC TV : Seven and TubeMogul ink programmatic deal

PROGRAMMATIC TV : Seven and TubeMogul ink programmatic deal | The Future of TV | Scoop.it
The race is well and truly on between TV networks and platform providers looking to secure a strong position in linear TV programmatic advertising.

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Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising

Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising | The Future of TV | Scoop.it

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Google Wants to Change TV Advertising Forever

Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future.
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Havas Worldwide CEO Andrew Benett on the Reality of Digital TV

Havas Worldwide CEO Andrew Benett on the Reality of Digital TV | The Future of TV | Scoop.it
Andrew Benett, global CEO at Havas Worldwide and Havas Creative Group, chats with Ad Age about the changing digital landscape
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The future of TV is coming into focus, and looks pretty great

The future of TV is here. It's just not evenly distributed. If it doesn't seem like the American television industry is in the middle of a dramatic transformation, that's simply because the pieces are scattered all over the place. But they are starting to come together. One transformative piece arrived earlier this week, when Dish...
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