Channel 4 has announced the launch of its new ad-targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across devices and platforms using programmatic technologies. Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as YouView, Xbox and Samsung connected TVs.
The ultimate end of the media world (or, broader, the modern commercial world) as we know it probably began more recently than with the advent of the Internet. It likely began with the introduction of the DVR in 1999. Both TiVo and ReplayTV (with Marc Andreessen as an investor) launched at the Consumer Electronics Show in Las Vegas in 1999. The premise was to give a viewer control of the TV programming schedule, quite groundbreaking in and of itself, but even more earth-shattering, to provide th
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people think when they watch TV, just check Twitter.
[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, allowing for an analysis of 5 years' worth of Americans' traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV.
The future of TV is here. It's just not evenly distributed. If it doesn't seem like the American television industry is in the middle of a dramatic transformation, that's simply because the pieces are scattered all over the place. But they are starting to come together. One transformative piece arrived earlier this week, when Dish...
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