TV is fundamentally changing from a linear delivery model to a world in which apps compete with each other, and Netflix is spending billions to be part of that future.
Karen Woodward's insight:
This is how the Millennial generation and "C" generation (the Connected Generation, which spans all age groups, according to Brian Solis) is watching TV. This IS the future of TV, it's just a matter of how long it takes for everyone to watch this way.
A new chapter in online video is about to begin. YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans.
EBay Inc.’s PayPal payment service will join with cable company Comcast Corp. and set-top box maker TiVo Inc. to let television viewers donate money and buy goods from their TV sets using a remote control.
There is no element of the television industry more intriguing at this point than the broadcast networks and their fascinating slow death. The Big Four -- ABC, CBS, Fox, NBC -- have had their heads in the sand about the complicated future they face.
Fans of entertainment social network GetGlue have been subjected to a bumpy ride over the last few months. In November, the startup announced that it had agreed to merge with TV loyalty service, Viggle in a deal worth as much as $70 million.
Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision.