TV is becoming more and more social. With services such as GetGlue, Miso and IntoNow driving conversation around what we are watching, the social entertainment space has plenty of apps vying for our attention.
If you’ve been watching television the last few months, you may have noticed the abundance of hashtags on your television screen. Television networks are starting to recognize the impact that Twitter has on television viewers. As a result, networks are starting to display hashtags on televisions screens during your favorite shows.
This is no longer a distant dream, as Bee TV has perfectly connected television viewing with social networking. So, for the first time in the history of technology, sharing the best moments of television watching with your friends has ...
"It is important here is a distinction between social and participative TV. Social is about enabling the conversations..."- "...The next phase of participative TV is where the audience truly participates in and shapes the program."
To be sure, Twitter has increasingly found a place in mainstream TV programming. Social sharing is included in ABC's Grey's Anatomy Sync for iPad and NBC's iPad app, as well as most second-screen offerings.
UKSky believes that the trend towards connected TV services from some of the leading manufacturers is actually a play for a content platform, and that apps on tablets, laptops and phones provide a better user experience.
We usually think of social TV when a show hits the air and viewers start tweeting about it and sharing moments on Facebook. But to leverage social media for TV promotion, networks need to think about how the campaign ...
The former CEO of Endemol, the world's largest independent production house, says social TV is “going to be huge.” The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for ...
Brilliant recap article on "Social TV" : "...So Social TV is about bringing real-time interactivity back to TV, which has been lacking in recent years.The people who used to sit in front of a television and talk about their experiences to friends, family and co-workers are now empowered to do so right here, right now. ..."
The goal is to "help you discover video you'll love," and it works almost like a traditional TV system with content spooling automatically. Instead of coming from the minds of channel programmers, however, it's based on algorithms--and if you don't like what you're watching, you can use the typical up/down remote controls to surf to something new.
"...think outside the TV screen, to view TV as just a center of gravity, not only bringing people to the screen, but offering them a much broader experience… …just free riding on the wave of engagement that is happening on Facebook and Twitter does not create a larger experience, it creates an additional one."
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