Innovation is a paradox for most of us. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. So saying yes to innovation for a vice-president is a step into the unknown. If this big innovation initiative fails, it will probably costs it his or hers job. So a lot of managers wait in reality until not innovating is not an option anymore. This is so human. It is also frustrating as you as innovator want to start today.