As consumers we don’t just want customization—we demand it. Netflix and Pandora have ruined our appetite for the proverbial assembly line. We’re becoming designers. We don’t just want to go to the store to pick up a print to hang on the wall. We want to take a photo and have it turned into a painting and then hang that on the wall—a service made possible by Pixeli.st. The more customization we see, the more customization we crave.