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The Future of Social Media: Trends, Signals, Analysis, News
Keep up with the rapidly changing social media industry. Get the big picture and follow the emerging trends. Also: http://sometek.fi (in Finnish)
Curated by Ilkka Olander
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Tour Builder: Google wants you to tell your stories using Google Earth

Tour Builder: Google wants you to tell your stories using Google Earth | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it
The product of a joint project between Google Creative Lab and Google Earth Outreach, Google has lifted the lid on Tour Builder, a tool for recording and sharing stories on maps.

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Google Earth Now Lets You Fly Around the World With Your Hands [VIDEO]

Google Earth Now Lets You Fly Around the World With Your Hands [VIDEO] | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

Google Earth just upped its cool factor. With the help of motion-control technology, now you can use your hands to fly over mountains, cityscapes and famous landmarks.

 
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Michele Lecerre's curator insight, April 23, 2013 10:21 AM

Not sure about the usefulness, but definitly Cooool!

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Google Unveils 'Faster' Image Search [PICS]

Google Unveils 'Faster' Image Search [PICS] | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

Google has revamped its image search for faster and better results, the company announced Wednesday.

In the next few days, images will be displayed in an inline panel so that users can quickly flip through a set of images using their keyboard, Google announced in a blog post.

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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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The Google Delusion: Don’t be evil - BrandRants - Brand Strategy

The Google Delusion: Don’t be evil - BrandRants - Brand Strategy | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it
Google admits that a machine reads every email sent and received through Gmail to sift out keywords and gain insights into the sender for advertising purposes. Same with your photos. (see: Criticism of Google). In fact everything you do on a Google platform is scrutinized by a faceless algorithm somewhere that extracts data, makes assumptions and adds them to your profile. That's creepy, especially the assumptions part.
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Jaron Lanier: Information doesn't want to be free, and ads are screwed

Jaron Lanier: Information doesn't want to be free, and ads are screwed | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

Computer scientist and author Jaron Lanier has turned his back on the "information wants to free" meme to which he once subscribed, and he thinks advertising as a business model for media is doomed. the whole business of using advertising to fund communication on the Internet is inherently self-destructive, because the only stuff that can be advertised on Google or Facebook is stuff that Google hasn’t already forced to be free

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Google Glass Shows Off Upcoming Apps: Path, NY Times, Evernote & Skitch

Google Glass Shows Off Upcoming Apps: Path, NY Times, Evernote & Skitch | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

Beyond what we've seen so far in the official videos and demos using Google's own suite of products, Google Glass will also be getting some big-name third-party apps

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Zhendan (Max) Wang's curator insight, March 28, 2013 9:29 AM

It needs to be styled up. And i'm sure it is the next money bomb. 

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How Google is becoming an extension of your mind

How Google is becoming an extension of your mind | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it
For a Google-augmented life, you must grant the Googlebot unprecedented privileges to monitor your personal information and behavior. What medicine do you take? What ads did you just glance at while walking by the bus stop? What's your credit card number? And as Google works to integrate social data into its services, you'll have to decide how much you'll share with your contacts' Google accounts.
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Who Will Win the Social Search Engine War?

Who Will Win the Social Search Engine War? | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it

"How has social media influenced your search experience? Do you prefer its integration, or would you rather have the “old search” model back?

 

The influx of Facebook, Twitter, Google+, and now players such as Pinterest has all dramatically impacted how users search. With Google as the dominant search engine, it has obviously pushed its social endeavors aggressively to become the leader in both sectors. After Larry Page became Google’s CEO, reports circulated that he was tying all employees’ bonuses to the success of Google’s social strategy.

 

According to Grant Simmons, the Director of SEO and Social Product at The Search Agency, Google has been worried for some time about competition, especially in social. Although the latest statistics show that Google+ has over 100 million users, it’s clear that it is not gaining the same traction that Facebook did".

 

Full Article: http://www.webpronews.com/who-will-win-the-social-search-engine-war-facebook-google-or-someone-else-2012-07


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The Google Delusion: Something for Everyone - BrandRants - Brand Strategy

The Google Delusion: Something for Everyone - BrandRants - Brand Strategy | The Future of Social Media: Trends, Signals, Analysis, News | Scoop.it
Over the past decade or so, Google has launched or acquired 217 products. Most are outside its mission statement and core competencies. Almost all the homegrown products could be characterized as nice ideas, poorly executed.
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