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Augmented reality has tremendous potential for adding value to ad campaigns, but in its infancy, experiments are often falling flat, like Volkswagen's latest effort.
How not to use augmented reality
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Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.
The Independent is looking to fully integrate augmented reality into its daily editorial content, as it launches ‘Independent+’ with...
In Entertainment Best Android app for AR fanatics In Entertainment In an article on The Droid Guy they look at some Augmented Reality apps for Android and the first mentioned is Wikitude, as this was voted “Best Augmented Reality Browser 2009-2012“.
The world of marketing and advertising is changing.
Gravity Jack- another platform option for AR engagement
If you've visited Starbucks lately, you may have noticed some heart-adorned cups designed to celebrate Valentine's Day. What you might not know is that the hearts are part of a ... (Happy Valentines!
Disney Unveils Its First Augmented-Reality Toys - DesignTAXI.com
Unable to resist the "Try me!" sign, 8-year-old Julian Rivas held up a box containing the Star Wars Death Star Lego set in front of a yellow kiosk and was blown away.
Games makers use AR to get attention on the shelf
What changes lie ahead for Augmented Reality that will help transform it from a bad marketing gimmick to the future interface for communication?
Consumer electronics brand LG has launched ‘The Magic is in Your Hand’ augmented reality brand experience for the Gadget Show Live to...
Microsoft is given patent on AP glasses
A challenge to the digitisation of everything? Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway?
Technology Attacks! | augmented reality | Just a decade ago, our unsophisticated brains couldn't even conceive of items like the iPhone--never mind the iPad.
Seat showcases Leon in augmented reality app. Campaign, first for advertising & creative news
IBM demonstrates new Augmented Shopping Assistant App, which will arm consumers with information about all their in-store purchases.
A University of Texas team has created a prototype of a next generation augmented reality system.
Next generation AR...
A fun way to spend your ad money.
Campaigns working on the wow factor!
It doesn't do any good to debate when Google’s Project Glass will become ubiquitous, or how many billions of dollars the Augmented Reality industry will make by 2015. You’re mis...
I’m lovin’ it. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that...
Google’s mobile connected glasses will use augmented reality to interact with the real world in real-time. A concept video from Google,...
Today’s top five list are the 5 Best Augmented Reality Android Apps. These apps allow you to visualize pertinent information like distance landmarks, business listings, social interactions and mo
There are so many AR applications to choose from. Will 2013 be the year that one comes to the forefront?....
BAND-AID® Magic Vision...
A student at MIT has developed a computer with a camera and projector that fits into a light bulb socket to make any surface interactive.
This world around you is not what it seems. Our future is at stake, and you must choose a side. A mysterious energy has been unearthed by a team of scientist...
Packaging design more important than ever thanks to AR