The Future of Pac...
Follow
Find
378 views | +0 today
 
Scooped by Osborne Pike
onto The Future of Packaging with AR
Scoop.it!

MediaPost Publications Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway? 11/16/2012

A challenge to the digitisation of everything? Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway?

more...
No comment yet.
The Future of Packaging with AR
Brands come to life with augmented reality
Curated by Osborne Pike
Your new post is loading...
Your new post is loading...
Rescooped by Osborne Pike from augmented reality examples
Scoop.it!

Budweiser raises philanthropic awareness via augmented reality - Software and technology - Mobile Marketer

Budweiser raises philanthropic awareness via augmented reality - Software and technology - Mobile Marketer | The Future of Packaging with AR | Scoop.it
Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.

Via Tim Spencer
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

The Independent teams with Blippar for Independent+

The Independent teams with Blippar for Independent+ | The Future of Packaging with AR | Scoop.it
The Independent is looking to fully integrate augmented reality into its daily editorial content, as it launches ‘Independent+’ with...
more...
No comment yet.
Rescooped by Osborne Pike from Augmented Reality News and Trends
Scoop.it!

Best Android app for AR fanatics - In Entertainment

Best Android app for AR fanatics - In Entertainment | The Future of Packaging with AR | Scoop.it
In Entertainment
Best Android app for AR fanatics
In Entertainment
In an article on The Droid Guy they look at some Augmented Reality apps for Android and the first mentioned is Wikitude, as this was voted “Best Augmented Reality Browser 2009-2012“.

Via Pekka Puhakka
more...
No comment yet.
Rescooped by Osborne Pike from Augmented Reality News and Trends
Scoop.it!

How Marketing Agencies are Using Augmented Reality to Increase Enga...

The world of marketing and advertising is changing.

Via Pekka Puhakka
Osborne Pike's insight:

Gravity Jack- another platform option for AR engagement

more...
No comment yet.
Rescooped by Osborne Pike from Augmented Reality News and Trends
Scoop.it!

Starbucks Makes Valentine's Day an Augmented Reality [VIDEO]

Starbucks Makes Valentine's Day an Augmented Reality [VIDEO] | The Future of Packaging with AR | Scoop.it
If you've visited Starbucks lately, you may have noticed some heart-adorned cups designed to celebrate Valentine's Day. What you might not know is that the hearts are part of a ... (Happy Valentines!

Via Pekka Puhakka
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Volkswagen augmented reality ad effort falls short - AGBeat

Volkswagen augmented reality ad effort falls short - AGBeat | The Future of Packaging with AR | Scoop.it
Augmented reality has tremendous potential for adding value to ad campaigns, but in its infancy, experiments are often falling flat, like Volkswagen's latest effort.
Osborne Pike's insight:

How not to use augmented reality

more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Disney Unveils Its First Augmented-Reality Toys - DesignTAXI.com

Disney Unveils Its First Augmented-Reality Toys - DesignTAXI.com | The Future of Packaging with AR | Scoop.it
Disney Unveils Its First Augmented-Reality Toys - DesignTAXI.com
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

In 'augmented reality,' toy makers see a way to compete with apps

In 'augmented reality,' toy makers see a way to compete with apps | The Future of Packaging with AR | Scoop.it
Unable to resist the "Try me!" sign, 8-year-old Julian Rivas held up a box containing the Star Wars Death Star Lego set in front of a yellow kiosk and was blown away.
Osborne Pike's insight:

Games makers use AR to get attention on the shelf

more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency

Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency | The Future of Packaging with AR | Scoop.it
What changes lie ahead for Augmented Reality that will help transform it from a bad marketing gimmick to the future interface for communication?
more...
No comment yet.
Rescooped by Osborne Pike from Augmented Reality News and Trends
Scoop.it!

LG previews augmented reality ‘Magic Remote’ at Gadget Show Live

LG previews augmented reality ‘Magic Remote’ at Gadget Show Live | The Future of Packaging with AR | Scoop.it
Consumer electronics brand LG has launched ‘The Magic is in Your Hand’ augmented reality brand experience for the Gadget Show Live to...

Via Pekka Puhakka
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Will augmented reality be the next digital battlefield? : Postnoon

Will augmented reality be the next digital battlefield? : Postnoon | The Future of Packaging with AR | Scoop.it

Microsoft is given patent on AP glasses

more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

MediaPost Publications Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway? 11/16/2012

A challenge to the digitisation of everything? Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway?

more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Your Augmented Reality Life: Coming Soon in 2020 | Discoblog | Discover Magazine

Your Augmented Reality Life: Coming Soon in 2020 | Discoblog | Discover Magazine | The Future of Packaging with AR | Scoop.it
Technology Attacks! | augmented reality | Just a decade ago, our unsophisticated brains couldn't even conceive of items like the iPhone--never mind the iPad.
more...
No comment yet.
Rescooped by Osborne Pike from augmented reality examples
Scoop.it!

Seat showcases Leon in augmented reality app | Advertising news | Campaign

Seat showcases Leon in augmented reality app | Advertising news | Campaign | The Future of Packaging with AR | Scoop.it
Seat showcases Leon in augmented reality app. Campaign, first for advertising & creative news

Via Tim Spencer
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

IBM showcases augmented reality shopping app

IBM showcases augmented reality shopping app | The Future of Packaging with AR | Scoop.it
IBM demonstrates new Augmented Shopping Assistant App, which will arm consumers with information about all their in-store purchases.
more...
No comment yet.
Rescooped by Osborne Pike from Augmented Reality News and Trends
Scoop.it!

Beyond Google Glass: Creating next generation augmented reality

Beyond Google Glass: Creating next generation augmented reality | The Future of Packaging with AR | Scoop.it
A University of Texas team has created a prototype of a next generation augmented reality system.

Via Pekka Puhakka
Osborne Pike's insight:

Next generation AR...

more...
No comment yet.
Rescooped by Osborne Pike from Augmented reality tools and news
Scoop.it!

15 Incredibly Clever Augmented Reality Campaigns

15 Incredibly Clever Augmented Reality Campaigns | The Future of Packaging with AR | Scoop.it
A fun way to spend your ad money.

 

http://www.businessinsider.com/augmented-reality-campaigns-2013-2?op=1

 

 


Via Pihkala
Osborne Pike's insight:

Campaigns working on the wow factor!

more...
No comment yet.
Rescooped by Osborne Pike from AR
Scoop.it!

The Impending Social Consequences of Augmented Reality

The Impending Social Consequences of Augmented Reality | The Future of Packaging with AR | Scoop.it
It doesn't do any good to debate when Google’s Project Glass will become ubiquitous, or how many billions of dollars the Augmented Reality industry will make by 2015. You’re mis...

Via Steve Yuen
more...
No comment yet.
Rescooped by Osborne Pike from augmented reality examples
Scoop.it!

I’m lovin’ it. TrackMyMacca’s is a world first for...

I’m lovin’ it. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that...

Via Tim Spencer
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Google's Project Glass: Changing the way we see the world

Google's Project Glass: Changing the way we see the world | The Future of Packaging with AR | Scoop.it
Google’s mobile connected glasses will use augmented reality to interact with the real world in real-time. A concept video from Google,...
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

5 Best Augmented Reality Android Apps

5 Best Augmented Reality Android Apps | The Future of Packaging with AR | Scoop.it
Today’s top five list are the 5 Best Augmented Reality Android Apps. These apps allow you to visualize pertinent information like distance landmarks, business listings, social interactions and mo
Osborne Pike's insight:

There are so many AR applications to choose from. Will 2013 be the year that one comes to the forefront?....

more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Augmented Light Bulb Turns Desk Into a Touchscreen

Augmented Light Bulb Turns Desk Into a Touchscreen | The Future of Packaging with AR | Scoop.it
A student at MIT has developed a computer with a camera and projector that fits into a light bulb socket to make any surface interactive.
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

Ingress - It's time to Move.

This world around you is not what it seems. Our future is at stake, and you must choose a side. A mysterious energy has been unearthed by a team of scientist...
more...
No comment yet.
Scooped by Osborne Pike
Scoop.it!

The Big Picture | How technology is changing retail

The Big Picture | How technology is changing retail | The Future of Packaging with AR | Scoop.it

Packaging design more important than ever thanks to AR

more...
No comment yet.