FutureMedia
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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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7 Things We Learned About the TV Industry in 2015

7 Things We Learned About the TV Industry in 2015 | FutureMedia | Scoop.it

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The Digital Rocking Chair's curator insight, January 1, 2016 2:09 PM


Ben Travers:  "Too much TV, better TV and defining TV all helped make 2015 a fascinating time to talk about the goings on of the small screen."

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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

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Fausto Cantu's curator insight, June 30, 2015 6:12 PM

Tecnología y la evolución del Storytelling

 

Daniel Christian's curator insight, July 1, 2015 9:29 AM

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Mike Donahue's curator insight, July 2, 2015 12:34 PM

This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.

 

I would absolutely recommend this to everyone.

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Become a Storymaker

Become a Storymaker | FutureMedia | Scoop.it

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The Digital Rocking Chair's curator insight, November 12, 2013 2:56 PM


Tracey Halvorsen:  "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."

Stacey Py Flynn's curator insight, November 17, 2013 8:26 AM

Become a better storymaker. 

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Learn Do Share [A great transmedia resource]

Learn Do Share  [A great transmedia resource] | FutureMedia | Scoop.it

About: "LEARN DO SHARE is the first book of a series that captures the practice of participatory storytelling experiments designed to trigger social innovation [7 megs Download]" ...

 


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Playing Stories: Q&A with Transmedia Game Designer Jim Babb | Sparksheet

Playing Stories: Q&A with Transmedia Game Designer Jim Babb | Sparksheet | FutureMedia | Scoop.it
We were in San Francisco for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling.
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How Transmedia Storytelling Is Changing TV

How Transmedia Storytelling Is Changing TV | FutureMedia | Scoop.it
Transmedia storytelling is nothing new, but the latest digital tools make it enticing for forward-thinking TV networks. Here's a look at some of the experiments in the works.
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Une création transmédia ou un concept indéfinissable

Une création transmédia ou un concept indéfinissable | FutureMedia | Scoop.it
Depuis quelques mois nous avons progressé dans la compréhension du terme transmédia. Ceci étant dit il reste un long travail à faire au niveau des valeurs qu’il transporte dans son univers n...
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Robot Heart Stories -- IndieGoGo

Robot Heart Stories -- IndieGoGo | FutureMedia | Scoop.it

Can a robot help reboot education?

 

Robot Heart Stories is an experiential learning project that uses collaboration and creative problem solving to put education directly in the hands of students.

This fall, one classroom in LA (English speaking) and one multimedia workshop for children in Montreal (French speaking), will lead a global community in a fun participatory storytelling project that aims to empower endless creativity and help a Robot make her way back into space.
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Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn | FutureMedia | Scoop.it
Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels. What we know now is that one size does not fit all! The same message or conversation doesn’t work in all media channels. We know customers behave and consume media differently in each channel and therefore often impressions are wasted.

All brands have a story to sell
While I create television spots, banner ads, mobile apps and websites, I do not believe that individually they can convey a brand’s story or experience. Nor should we be attempting to try and shove years of innovation into 30 seconds. It’s plain silly. In this Post Digital economy, we have the tools, data and know-how to create smarter marketing and engaging brand stories.


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The Business of Storytelling | Sparksheet

The Business of Storytelling | Sparksheet | FutureMedia | Scoop.it

This is an article I wrote earlier in the month for the folks at Sparksheet. As the buzz around "transmedia" is growing in the marketing world, I felt it was important to distill this down to the reasons why brands should cultivate and support culturally-relevant stories and not just put the focus on singular or integrated messages tied to products and services.

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Storytelling app a hit; launches a new chapter in transmedia

Storytelling app a hit; launches a new chapter in transmedia | FutureMedia | Scoop.it

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The Digital Rocking Chair's curator insight, October 30, 2015 2:34 PM


Gillian Shaw:  "Paul Pattison and Luke Minaker knew they were onto something when they got an email from the mother of a nine-year-old who read the first instalment of their interactive story, Weirdwood Manor" ...

Simon Staffans's curator insight, November 2, 2015 3:21 PM

Interesting development

Daniel Christian's curator insight, November 3, 2015 8:23 AM

Via @The Digital Rocking Chair

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TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere

TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere | FutureMedia | Scoop.it

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The Digital Rocking Chair's curator insight, December 5, 2013 12:31 AM


Alison Willmore:  '"Mob City," TNT's miniseries from writer-director-executive producer Frank Darabont set in 1940s Los Angeles, premieres this Wednesday, and the network's trying out an unusual experiment to promote the three-week series -- an "adaptweetion" (their word!) in which the script for the first episode will be adapted for and published through Twitter."

Vivalist's curator insight, December 5, 2013 10:59 AM

an "adaptweetion"... ah ah ah. I have no idea what good it can do and see that mostly as a PR stunt so guys like me reshare it ;)

BUT who knows...

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'Salinger' and the Future of Multi-Platform Storytelling

'Salinger' and the Future of Multi-Platform Storytelling | FutureMedia | Scoop.it

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The Digital Rocking Chair's curator insight, September 14, 2013 2:42 PM


Ron Mwangaguhunga:  "With the success of the "Salinger" synergistic multiplatform strategy, we take a look at the ways filmmakers are telling stories with games, apps, books, and graphic novels."

Jeni Mawter's curator insight, September 15, 2013 12:49 AM

No going back. Multiple platforms all the way ...

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Why Do Supervillains Fascinate Us? A Psychological Perspective

Why Do Supervillains Fascinate Us? A Psychological Perspective | FutureMedia | Scoop.it

Travis Langley: "Why are we fascinated by supervillains? Posing the question is much like asking why evil itself intrigues us, but there’s much more to our continued interest in supervillains than meets the eye."


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All The World’s A Story I Pamela Rutledge | Psychology Today

All The World’s A Story I Pamela Rutledge | Psychology Today | FutureMedia | Scoop.it

Transmedia storytelling is rapidly becoming the new 'must have' in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it's easy to be distracted by the promise of the wide array of tools and get caught up in the romance of 'building out a storyworld,' - and end up overlooking the substance. Good transmedia storytelling starts with the story...

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gaduman » Les opés blogueurs ont encore de l’avenir : l’exemple Warner

gaduman » Les opés blogueurs ont encore de l’avenir : l’exemple Warner | FutureMedia | Scoop.it
online ad/marketing, buzz & advergames...
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Liveblog: Teen Market at the Heart of Transmedia’s Explosion

Liveblog: Teen Market at the Heart of Transmedia’s Explosion | FutureMedia | Scoop.it

Transmedia has been a buzzword for several MIP shows now, as the idea of telling stories that span different devices and platforms catches on among TV producers, broadcasters and web/app developers. The age group that is arguably most open to transmedia storytelling is teenagers: they have grown up with the internet and a variety of devices.

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The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis

The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis | FutureMedia | Scoop.it
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The Interest Graph, Digital Distribution & Transmedia Storytelling

The Interest Graph, Digital Distribution & Transmedia Storytelling | FutureMedia | Scoop.it
I came across an excellent blog post by creative agency The Barbarian Group earlier today that visualizes what the author characterizes as "the interest graph:"
Unfortunately for brands, one of t...
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Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories | Social Media Today

Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories | Social Media Today | FutureMedia | Scoop.it
 How often do we see companies leverage social media for generic asks: “Follow us on Twitter,” “Support our cause,” “Like us on Facebook.” But, why? How does having Brand X in my online world benefit me?
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