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Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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Rescooped by fabienne Olivier from Transmedia: Storytelling for the Digital Age

Become a Storymaker

Become a Storymaker | FutureMedia | Scoop.it

Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, November 12, 2013 2:56 PM

Tracey Halvorsen:  "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."

Stacey Py Flynn's curator insight, November 17, 2013 8:26 AM

Become a better storymaker. 

Rescooped by fabienne Olivier from Pervasive Entertainment Times

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn | FutureMedia | Scoop.it
Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels. What we know now is that one size does not fit all! The same message or conversation doesn’t work in all media channels. We know customers behave and consume media differently in each channel and therefore often impressions are wasted.

All brands have a story to sell
While I create television spots, banner ads, mobile apps and websites, I do not believe that individually they can convey a brand’s story or experience. Nor should we be attempting to try and shove years of innovation into 30 seconds. It’s plain silly. In this Post Digital economy, we have the tools, data and know-how to create smarter marketing and engaging brand stories.

Via Gary Hayes
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