FutureMedia
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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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You Suck at Transmedia » Blog Archive » YSA Financing Transmedia in the EU

This is a special repost of Trevor Curran’s (@TrevorCurran) article from his Facebook group, reprinted On Christy Dena Blog (@christydena) with permission. It provides a lot of juicy advice about funding and working with brands, and is a nice complement to Brian Clark’s series on transmedia business models at Henry’s blog (http://henryjenkins.org/).

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Best time of day to share content to different age groups

Best time of day to share content to different age groups | FutureMedia | Scoop.it
This infographic shows the best time to share different types of content broken down by age group. The graphic is based on the online activities different demographics participate in at different times.

Via Scott Scanlon
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The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis

The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis | FutureMedia | Scoop.it
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Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn | FutureMedia | Scoop.it
Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels. What we know now is that one size does not fit all! The same message or conversation doesn’t work in all media channels. We know customers behave and consume media differently in each channel and therefore often impressions are wasted.

All brands have a story to sell
While I create television spots, banner ads, mobile apps and websites, I do not believe that individually they can convey a brand’s story or experience. Nor should we be attempting to try and shove years of innovation into 30 seconds. It’s plain silly. In this Post Digital economy, we have the tools, data and know-how to create smarter marketing and engaging brand stories.


Via Gary Hayes
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Move Over Social Media; Here Comes Social Business | Fast Company

Move Over Social Media; Here Comes Social Business | Fast Company | FutureMedia | Scoop.it
It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience let alone your company. IBM did just that in 1997 when it introduced the notion of e-business.
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How Social Media Results in SEO Increased Performance

How Social Media Results in SEO Increased Performance | FutureMedia | Scoop.it
Sometimes it gets ridiculous … the debate over which is more important – SEO or social media. Let’s not be foolish and create another company silo. They both are and they both should be int...

Via Transmedia Ready
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Retailers Go From Being Social to Selling

Retailers Go From Being Social to Selling | FutureMedia | Scoop.it
Communication is fine, but, in retailing, it’s commerce that matters.
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The End of Social Media 1.0 Brian Solis

The End of Social Media 1.0 Brian Solis | FutureMedia | Scoop.it

"The debut of a series introducing The End of Business as Usual…
Follow us on Twitter!
Like us on Facebook!
Circle us on Google+!
I would like to talk about an inflection point in social media that requires pause..."

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Content is Super Important !!! (But Not King)

Content is Super Important !!!  (But Not King) | FutureMedia | Scoop.it
About a week ago, I was doing a social media briefing and I was talking about the importance of content. I made the comment “content has to be awesome.” I got a response, “does it really ne...
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What Does It Take To Be a Social Strategist? [INFOGRAPHIC]

What Does It Take To Be a Social Strategist? [INFOGRAPHIC] | FutureMedia | Scoop.it
Looking to break into a social media career? Here's everything you need to know about the job and the people who do it every day.
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THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

This presentation aims to explain how the digital world change the commerce forever.
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The ROI of social media [infographic] - Holy Kaw!

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing...

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Next Wave with Gary Vaynerchuk: Twitter, Tumblr and TV

Full story: http://bit.ly/qTl1GE Gary V. breaks down why television and social media are by no means rivals but are actually a match made in money heaven. --...
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Klout Wants to Turn Social Media Influence Into Revenue | Adweek

Joe Fernandez, the CEO of social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. One sign of that seriousness: Klout just hired its first chief revenue officer, Tim Mahlman.
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Cross Media Consulting : L'actu media web - Pourquoi Twitter fait-il tellement peur à certains journalistes ?

Cross Media Consulting : L'actu media web - Pourquoi Twitter fait-il tellement peur à certains journalistes ? | FutureMedia | Scoop.it
Les réseaux en général et Twitter en particulier, font encore peur à bon nombre de journalistes. Pourquoi ? Parce qu'il faut accepter de s'y mettre (un peu) en danger.
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