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FutureMedia
Future of Media : Transmedia, Crossmedia, Internet, Social Media, Social TV, second-screen, e-commerce, Webmarketing and much more
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Rescooped by fabienne Olivier from Transmedia: Storytelling for the Digital Age
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BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia]

BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia] | FutureMedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 13, 12:01 AM


Andy Bryant:  "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories.  TV marketers and creatives are getting in on the act" ...

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LeWeb'11: 'C'est l'entreprise qu'il faut changer, pas le marketing', Frédéric Cavazza, consultant web et blogueur

LeWeb'11: 'C'est l'entreprise qu'il faut changer, pas le marketing', Frédéric Cavazza, consultant web et blogueur | FutureMedia | Scoop.it
LeWeb'11 était 'The place to be' pour les start-up du Web, du 7 au 9 décembre. Mais quelles tendances se dégagent de ce forum sur l'avenir de l'Internet nouvelle formule, à la fois Social, Mobile et Local (SoLoMo) ?
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9 Facebook Marketing Strategies to Build Super Fans

9 Facebook Marketing Strategies to Build Super Fans | FutureMedia | Scoop.it
Facebook marketing: strategies to help you streamline your Facebook activity and turn your Facebook page into a success story.
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Rescooped by fabienne Olivier from Whatever I like !
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Is Digital Killing the Luxury Brand? | Adweek

Is Digital Killing the Luxury Brand? | Adweek | FutureMedia | Scoop.it
High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which has gotten over 16 million views on YouTube.
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Comment l'horloger TAG Heuer va-t-il faire de vous le prochain Lewis Hamilton ?

Comment l'horloger TAG Heuer va-t-il faire de vous le prochain Lewis Hamilton ? | FutureMedia | Scoop.it

Pour celles et ceux qui ont toujours rêvés de devenir pilote de formule 1, ou du moins de ressentir une fois dans leur vie la sensation de commander un bolide à plus de 200 km/h, TAG Heuer horloger de renom, lance l'expérience « Ultimate Lab ».

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All The World’s A Story I Pamela Rutledge | Psychology Today

All The World’s A Story I Pamela Rutledge | Psychology Today | FutureMedia | Scoop.it

Transmedia storytelling is rapidly becoming the new 'must have' in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it's easy to be distracted by the promise of the wide array of tools and get caught up in the romance of 'building out a storyworld,' - and end up overlooking the substance. Good transmedia storytelling starts with the story...

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Rescooped by fabienne Olivier from Pervasive Entertainment Times
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Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn | FutureMedia | Scoop.it
Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels. What we know now is that one size does not fit all! The same message or conversation doesn’t work in all media channels. We know customers behave and consume media differently in each channel and therefore often impressions are wasted.

All brands have a story to sell
While I create television spots, banner ads, mobile apps and websites, I do not believe that individually they can convey a brand’s story or experience. Nor should we be attempting to try and shove years of innovation into 30 seconds. It’s plain silly. In this Post Digital economy, we have the tools, data and know-how to create smarter marketing and engaging brand stories.


Via Gary Hayes
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The Business of Storytelling | Sparksheet

The Business of Storytelling | Sparksheet | FutureMedia | Scoop.it

This is an article I wrote earlier in the month for the folks at Sparksheet. As the buzz around "transmedia" is growing in the marketing world, I felt it was important to distill this down to the reasons why brands should cultivate and support culturally-relevant stories and not just put the focus on singular or integrated messages tied to products and services.

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