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FutureMedia
Future of Media : Transmedia, Crossmedia, Internet, Social Media, Social TV, second-screen, e-commerce, Webmarketing and much more
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How Transmedia Storytelling Is Changing TV

How Transmedia Storytelling Is Changing TV | FutureMedia | Scoop.it
Transmedia storytelling is nothing new, but the latest digital tools make it enticing for forward-thinking TV networks. Here's a look at some of the experiments in the works.
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Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn

Integrated Transmedia Marketing is not a dirty 'form' :) Transmedia Approach 101 ht @sioflynn | FutureMedia | Scoop.it
Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels. What we know now is that one size does not fit all! The same message or conversation doesn’t work in all media channels. We know customers behave and consume media differently in each channel and therefore often impressions are wasted.

All brands have a story to sell
While I create television spots, banner ads, mobile apps and websites, I do not believe that individually they can convey a brand’s story or experience. Nor should we be attempting to try and shove years of innovation into 30 seconds. It’s plain silly. In this Post Digital economy, we have the tools, data and know-how to create smarter marketing and engaging brand stories.


Via Gary Hayes
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La guerre des géants du Web dans une application Rue89

La guerre des géants du Web dans une application Rue89 | FutureMedia | Scoop.it
Facebook, Google, Microsoft et Yahoo s'affrontent dans vos ordis et mobiles. Le but ? Etre omniprésent dans votre vie numérique.
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Is Digital Killing the Luxury Brand? | Adweek

Is Digital Killing the Luxury Brand? | Adweek | FutureMedia | Scoop.it
High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which has gotten over 16 million views on YouTube.
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