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FutureMedia
Future of Media : Transmedia, Crossmedia, Internet, Social Media, Social TV, second-screen, e-commerce, Webmarketing and much more
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Rescooped by fabienne Olivier from Transmedia: Storytelling for the Digital Age
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How to exploit and develop intellectual property in a multiplatform world

How to exploit and develop intellectual property in a multiplatform world | FutureMedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 3, 3:53 PM

The Guardian:  "Now is a great time to be a content creator, producer and owner. Debbie Mason explains the rewards of a joined-up digital world" ...
Henrik Safegaard - Cloneartist's curator insight, May 4, 8:03 AM

If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders.

Click to read this interesting article.

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Move Over Social Media; Here Comes Social Business | Fast Company

Move Over Social Media; Here Comes Social Business | Fast Company | FutureMedia | Scoop.it
It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience let alone your company. IBM did just that in 1997 when it introduced the notion of e-business.
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Klout Wants to Turn Social Media Influence Into Revenue | Adweek

Joe Fernandez, the CEO of social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. One sign of that seriousness: Klout just hired its first chief revenue officer, Tim Mahlman.
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | FutureMedia | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


Via The Digital Rocking Chair
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Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 7:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

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The ROI of social media [infographic] - Holy Kaw!

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing...

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