FutureMedia
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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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Rescooped by fabienne Olivier from Transmedia: Storytelling for the Digital Age
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An inside look at how Starlight Runner develops social TV storytelling [#Transmedia]

An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | FutureMedia | Scoop.it

Natan Edelsburg:  "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."


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The Digital Rocking Chair's curator insight, December 26, 2012 11:20 PM

The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.

Rescooped by fabienne Olivier from Transmedia: Storytelling for the Digital Age
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Social TV: The future of television?

Social TV: The future of television? | FutureMedia | Scoop.it
Tech Tonic: Reuters' social media editor Anthony De Rosa and TVGuide.com’s Christy Tanner offer the scoop on how TV is hooking viewers through social media – and which shows are winning and why.

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