Liveblog: Teen Market at the Heart of Transmedia’s Explosion | FutureMedia | Scoop.it

Transmedia has been a buzzword for several MIP shows now, as the idea of telling stories that span different devices and platforms catches on among TV producers, broadcasters and web/app developers. The age group that is arguably most open to transmedia storytelling is teenagers: they have grown up with the internet and a variety of devices.