FutureMedia
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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | FutureMedia | Scoop.it

Co.Create recently caught up with the social media innovator to discuss everything from the genesis of HBO Connect to the benefits of having Twitter-savvy Girls creator Lena Dunham in HBO’s stable of talent.

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Reebok lance une campagne transmedia dans les cinémas en France

Reebok lance une campagne transmedia dans les cinémas en France | FutureMedia | Scoop.it

[l'Agence Synaptic].

Reebok lance une grande opération interactive, inédite et multi écrans, utilisant le cinéma, le mobile et le digital.

 

Cette campagne interactive, présente dans 20 multiplexes en France, est associée à un solide dispositif media, via la diffusion du spot en format 30’’ dans plus de 1 300 salles de cinéma.

 

Le spectateur présent en salle aura la possibilité de « tagguer » avec Shazam le spot de la marque. L’application renverra le spectateur sur une page spéciale dédiée à la marque Reebok Classic, sur laquelle il pourra accéder à des contenus enrichis, tenter de gagner des places VIP pour le prochain concert d'Orelsan, découvrir la collection« Classic », acheter en ligne les derniers modèles, ou encore s’abonner aux comptes Facebook et Twitter de Reebok.

 

 


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»An inside look at the social TV world of Discovery’s ID Addicts

»An inside look at the social TV world of Discovery’s ID Addicts | FutureMedia | Scoop.it

Part of the network’s social TV strategy was created by the fans themselves, crowning themselves as “addicts” in 2010. ID then smartly launched a dedicated site and second screen experience at IDAddicts.com

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Coding is part of the future of journalism

Coding is part of the future of journalism | FutureMedia | Scoop.it

Coding, the new spoken language flaunted nowadays in resumes, has been making an appearance in various schools’ curricula in the U.S. and France.

L'article en Français : "Le futur du journalisme passe par la compréhension du code" http://bit.ly/QsSBXK

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Mème Culture : analyse du phénomène mèmes

"Rage Against The Mainstream. Mème Culture".
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Nous ne serons plus jamais déconnectés… « InternetActu.net

Nous ne serons plus jamais déconnectés… « InternetActu.net | FutureMedia | Scoop.it

Si beaucoup de gens se retrouvent dans le besoin d’être déconnecté de leurs appareils pour mieux se concentrer sur l’instant présent, nombre d’entre eux décrivent aussi la difficulté qu’ils éprouvent à résister à l’appel des médias sociaux...

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Slides: "Precious Alchemy or Worthless Chemistry" Real Value of Transmedia & Multiplatform

Precious Alchemy or Worthless Chemistry
The Perceived vs Actual Values of Transmedia and Multi Platform Storytelling
A keynote presentation at a recent ABC Radio beyond Radio conference.
Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.

The Transmedia Value Proposition Numbers or deeper engagement? Support for linear properties or how users influence and resonate with stories? Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation, or all of the above?


Via Gary Hayes
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MTV Honors Viral Videos With New VMAs Category

MTV Honors Viral Videos With New VMAs Category | FutureMedia | Scoop.it
To pay homage to viral culture, MTV launched the Most-Share Worthy Video category for the Sept. 6 Video Music Awards.
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If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch | FutureMedia | Scoop.it
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.
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Inside Engrenages, une histoire de Transmedia | faberNovel

Inside Engrenages, une histoire de Transmedia | faberNovel | FutureMedia | Scoop.it

Il y a plus d'un an et demi, Canal + a fait appel à faberNovel afin de réfléchir à la conception d'une expérience transmédia associée à la diffusion de la 4ème saison de la fiction originale "Engrenages". La diffusion était prévue pour Septembre 2012 sur Canal +, 2 ans après la diffusion de la saison précédente sur la chaîne, il fallait donc marquer le coup...

Lundi 27 Août 2012, l'expérience Inside Engrenages a été officiellement lancée, venant ainsi enrichir le paysage encore fragmenté et incertain du transmédia en France...

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How augmented reality will change the way we live

How augmented reality will change the way we live | FutureMedia | Scoop.it
In 1945, The Atlantic Monthly published an article by the American inventor Vannevar Bush. The title of the article was “As We May Think”. It outlined a concept (considered ...
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Transmédia, trans... mé... quoi ?

Transmédia, trans... mé... quoi ? | FutureMedia | Scoop.it
Le transmédia, en voilà un mot de trois syllabes qui donne l'impression d'en avoir dix. Pas qu'il est particulièrement compliqué à comprendre dans le principe mais, dans les faits, c'est déjà un peu différent.
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"Inside Engrenages" : la websérie interactive de Canal+ - News - AlloCiné

"Inside Engrenages" : la websérie interactive de Canal+ - News - AlloCiné | FutureMedia | Scoop.it
La création originale de Canal+, "Engrenages", franchit la barrière du transmédia à l'occasion d'une expérience interactive via la websérie "Inside Engrenages"...
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Tweet My TV Show slideshow: 10 tips for successful Social TV

Tweet My TV Show slideshow: 10 tips for successful Social TV | FutureMedia | Scoop.it

Take Nickelodeon’s SpongeBob SquarePants. The show has been around 13 years, and though for kids, one-third of its audience is over 18. It’s got a massive following on Facebook with nearly 37 million fans, and more than 560,000 followers who see SpongeBob’s wisecracking daily tweets (“I’d love to be a rock star, but I just don’t have the pants for it”).


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Byzantium Security International - Elite Protection for the World's Elite

We're not for everyone. Just the 1% that matters. Want to be part of the solution? Head to http://www.byzantiumtests.com to see if you have what it takes. By...
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Transmedia Tuesday: Rides.tv Will Scare the Crap Out of You

Transmedia Tuesday: Rides.tv Will Scare the Crap Out of You | FutureMedia | Scoop.it

Chaunton: "Keep in mind that Rides.tv is technically still in beta, so there’s no guarantee that any of these series will stick around, but here are three cool new transmedia story experiences to check out" ...


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INA Global - Transmedia: between augmented storytelling and immersive practices

INA Global - Transmedia: between augmented storytelling and immersive practices | FutureMedia | Scoop.it


Between augmented storytelling and immersive practices, transmedia strategies form the new architecture for developing franchises in the creative industries. The boundaries of the concept are, however, not always well understood.

 

(French Version also available - la version Française à cette adresse)

http://www.inaglobal.fr/numerique/article/le-transmedia-entre-narration-augmentee-et-logiques-immersives

 

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Story Central » Roll up, roll up…

Story Central » Roll up, roll up… | FutureMedia | Scoop.it

“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
StoryWorld is the place where things happen!

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New Edition of Brian Seth Hurst's StoryCentered Column Features Peter de Maegd, Story Architect and Producer of "The Spiral" | InteractiveTV Today

New Edition of Brian Seth Hurst's StoryCentered Column Features Peter de Maegd, Story Architect and Producer of "The Spiral" | InteractiveTV Today | FutureMedia | Scoop.it

This edition of StoryCentered features an interview with Peter de Maegd, story architect and producer of "The Spiral" (http://www.thespiraltheseries.com and http://www.thespiral.eu), a new, interactive/participatory series from Caviar Films. The five-part series, which centers on an art heist, invites viewers to play a game in which they help find the stolen art; it also encourages them to participate in online communities and real-world staged events.

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"The Spiral" : osez le transmédia...

"The Spiral" : osez le transmédia... | FutureMedia | Scoop.it
C’est une série, mais bien plus encore. « The spiral » est un projet hors-normes, innovant et passionnant. Cette coproduction européenne,...
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Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK) | FutureMedia | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
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Simon Staffans: The 5 keys to Transmedia success

Simon Staffans: The 5 keys to Transmedia success | FutureMedia | Scoop.it

When you take your show multi-platform, how can you be sure the audience will follow? A post I wrote on MIPBlog as an aid for prospective transmedia buyers from the TV industry.


Via Simon Staffans
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Your Future TV Is Not About Tele-Vision

Your Future TV Is Not About Tele-Vision | FutureMedia | Scoop.it
The word is a combination of tele--from the Greek meaning "far"--and vision, from the Latin word visionem, which means "the act of seeing." Call it remote viewing, if you're a sci-fi type, but "television" has until very recently meant one thing...
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The spiral, une série transmédia diffusée sur Arte | The rabbit hole

The spiral, une série transmédia diffusée sur Arte | The rabbit hole | FutureMedia | Scoop.it
La rentrée du Transmédia démarre fort cette semaine avec le lancement d’une nouvelle expérience transmédia intitulée The Spiral, coproduite par sept chaînes et diffusée en télévision en septembre dans neuf pays.
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