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" L’édition Printemps-Eté 2013 de notre Cahier de Tendances sur la révolution numérique des médias décrit l’émergence, sous nos yeux en deux ans, d’une nouvelle génération d'acteurs dans les industries de l’image, qui, bousculant la télévision, et désormais le cinéma, les forcent à se réinventer pour répondre aux nouvelles exigences et habitudes du public connecté. "
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience? Read More »
En 2006, vous écrivez « La fin de la télévision », sept ans plus tard la télévision est toujours là, à quoi ressemble-t-elle ?
La FanFiction est l’expression de la créativité et de l’attachement des fans à une histoire existante. Que ce soit autour de séries, films, ou livres, la FanFiction s’exprime à travers de la création...
« Dans l’univers de la TV, le chaos va régner sur les 10 prochaines années ! ». Voilà l’avenir que nous a prédit cette semaine à Londres Jeff Binder, associé de la firme de capital risque am...
Résumé : Industries de l’image : une nouvelle génération, sous nos yeux, en deux ans. Sous les attaques frontales de la Silicon Valley, Hollywood est touché. TV et cinéma ont du mal...
Algorithms, deep pockets and a disdain for the existing TV model as the chief content officer reveals why the agent who talked about their budgets was
TF1, M6 ou France Télévisions multiplient les expériences pour retenir l'audience des téléspectateurs qui commentent leurs émissions sur les réseaux sociaux.
Desdemona Bandini: "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."
Via The Digital Rocking Chair
Ce texte est un compte rendu de Henry Jenkins, Sam Ford et Joshua Green, Spreadable Media. Creating Value and Meaning in a Networked Culture, New York and ...
Le 11 avril dernier, Radio-Canada mettait en ligne son 4ème et dernier épisode de la websérie transmédia, Emilie. Après 8 semaines de diffusion web et à la veille de voir sortir en salle le long métrage du même nom, le bilan est plus que positif.
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L'évolution du bruit dans les réseaux sociaux, Opinions Libres, le blog d'Olivier Ezratty
For Prometheus, we worked with 20th Century Fox to create a sophisticated, multi-phased campaign that introduced fans and new audiences to the rich story world around…
Apple CEO Tim Cook speaks with Walt Mossberg and Kara Swisher at All Things Digital (screen shot from D: All Things Digital video) There were very few product announcement at the Wall Street Journal's All Things Digital Conference that wrapped up ...
Amazon.com Inc. said Wednesday that it will produce a pair of comedies and three children's programs for viewing on its video streaming service, capping a one-of-a-kind experiment that gave viewers a say in the selections. Comedies to have 10 episodes Amazon has been trying to develop movies and TV shows based on thousands of scripts it has received since soliciting them in November 2010, although only one of the 14 pilots made for viewer feedback came out of that process. It was Those Who Can't and wasn't ultimately selected.
Via siobhan-o-flynn
This video captures a really extraordinary and timely conversation that was recently hosted by the Annenberg Innovation Lab as part of its 2013 research summit. The panel was called “Transmedia and the Future of Television,” but it was really much more focused on exploring the future of television
Via Binary Racoon
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With all the discussion about the future of Kickstarter in recent weeks, it may be appropriate that a film that began its campaign at the beginning of the
In our last episode, I talked about how transmedia storytelling projects and technologies (such as second screen apps) seem to be getting traction in Hollywood, and the need for Experience Designers to effectively build the stuff that actually goes...
Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause.
Le 12 mars dernier, une annonce a agité le paysage audiovisuel américain. Le réalisateur Ridley Scott, auteur de grands blockbusters comme Alien, Blade Runner ou Gladiator a déclaré qu’il se lançai...
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Robert Nashak, BBC's EVP for digital, explains how the company deals with its vast array of IP and why BBC is so excited for Microsoft's next-gen Xbox
Via Soraia Ferreira
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