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A fascinating B2B social media success story

A fascinating B2B social media success story | FutureMedia | Scoop.it

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.

 

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy!


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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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Rescooped by fabienne Olivier from #transmediascoop
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‘Hartsville,’ the trans-media solutions story | Solutions Journalism Network

‘Hartsville,’ the trans-media solutions story | Solutions Journalism Network | FutureMedia | Scoop.it

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Simon Staffans's curator insight, July 17, 4:54 PM

Quite so - "But by tapping the different strengths of different mediums – particularly print, film, and online gaming – I think we open up a much wider set of possibilities for both storytellers and story readers to explore."

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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

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Fausto Cantu's curator insight, June 30, 6:12 PM

Tecnología y la evolución del Storytelling

 

Daniel Christian's curator insight, July 1, 9:29 AM

Via the Digital Rocking Chair

Mike Donahue's curator insight, July 2, 12:34 PM

This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.

 

I would absolutely recommend this to everyone.

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Production Process of “Do Not Track” | MIT – Docubase

Production Process of “Do Not Track” | MIT – Docubase | FutureMedia | Scoop.it
ncing flashy with meaningful, brief with comprehensive. Furthermore, in order to illustrate its subject, Do Not Track uses the same to
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Weaving the Future of Textiles with Google's Project Jacquard | The Creators Project

Sensors woven into textiles and virtual reality wearables, oh my.

Smart fabrics and wearable technology, like solar-powered fashion and clothes that let users feel sound, have recently been making some waves in the public consciousness.

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Google Jump is an entire ecosystem for virtual reality filmmaking

Near the end of the opening keynote at Google's I/O developer conference, the company announced something called "Jump." And while it may have sounded like Jump was just a camera rig the company b...
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Viens dans mon tiers-lieu, j’organise un hackaton en open source

Viens dans mon tiers-lieu, j’organise un hackaton en open source | FutureMedia | Scoop.it
L’Open model, le peer to peer et les fablabs expliqués comme au bistrot. Ou les questions les plus bêtes que vous n’osez pas poser à un «maker» qui bosse dans un «fablab collaboratif» en «open source».
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La réalité augmentée et ses applications

La réalité augmentée et ses applications | FutureMedia | Scoop.it

Le monde de la réalité augmentée est en pleine ébullition. Les projets et innovations se multiplient et deviennent stratégiques pour les fabricants.


Via Frédéric Cherouvrier
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Google's 'Ingress' and 'Endgame': What's next?

Google's 'Ingress' and 'Endgame': What's next? | FutureMedia | Scoop.it
Lord Ogre -- that’s not his real name -- wanted to lose weight, so he started playing “Ingress.” Silussa -- not her real name -- wanted to better know Chicago after relocating from Portland, so she...

Via Simon Staffans
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Simon Staffans's curator insight, April 21, 7:48 AM

A look at a couple of interesting projects and the people engaging with them.

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Plongée dans l'univers d'« Ingress », le jeu de Google aux frontières du réel

Plongée dans l'univers d'« Ingress », le jeu de Google aux frontières du réel | FutureMedia | Scoop.it
Armés de leurs smartphones, 10 millions de joueurs dans le monde, répartis en deux équipes, se livrent une guerre de territoire, virtuelle mais sans merci.
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Dans le futur, on ne regardera pas mais on vivra les films au cinéma

Dans le futur, on ne regardera pas mais on vivra les films au cinéma | FutureMedia | Scoop.it
Demain le cinéma deviendra tout autre chose. Il ne s'agira plus d'aller voir une toile mais de la vivre. Et là, ça vaudra le coup de ressortir dans le froid…
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Mesurer l’impact des oeuvres interactives — Interactivité & Transmedia — Medium

Mesurer l’impact des oeuvres interactives — Interactivité & Transmedia — Medium | FutureMedia | Scoop.it
StoryPilot
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From Coke to Burberry: Dynamic or Transmedia Storytelling

From Coke to Burberry: Dynamic or Transmedia Storytelling | FutureMedia | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, January 13, 5:26 PM

Pamela Rutledge on the differences between dynamic and transmedia storytelling

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40 must read books on story, play & design

40 must read books on story, play & design | FutureMedia | Scoop.it
What are the best books for those interested in storytelling, play and design? While I was prepping for a course that I'm teaching this semester at Columbia University, I reached out via facebook for some reading recommendations.  Below is a partial list of some of the wonderful suggestions.     Read More...
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The Future Universe

The Future Universe | FutureMedia | Scoop.it
American Ninja Warrior and Wipeout are fun to watch, sure. But what if you were able to participate in a new game show every week from your own home? Norway’s Future Group has designed The Future U...
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Why screenwriters need transmedia

Why screenwriters need transmedia | FutureMedia | Scoop.it
Don't Be a Dead Rhino - Why Screenwriters Need Transmedia - Part 1

Via Simon Staffans
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Simon Staffans's curator insight, June 28, 3:50 PM

Some v good points.

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How Hollywood Is Learning To Tell Stories In Virtual Reality

How Hollywood Is Learning To Tell Stories In Virtual Reality | FutureMedia | Scoop.it
Google, Samsung, and Facebook have all invested in VR. Now they need help selling it to the public. Enter Hollywood.
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francetv zoom, première étape de la création de chaînes mobiles pour France Télévisions

francetv zoom, première étape de la création de chaînes mobiles pour France Télévisions | FutureMedia | Scoop.it
EDITO DE BRUNO PATINO Notre relation à l’image est changée. Désormais, nous la tenons au bout des doigts. C’est sa place naturelle. Nous l’entendons quand des jeunes parlent d’une série qu’ils ont ...
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Lance Weiler’s must-read story about the future of storytelling

The founder of Columbia University's Digital Storytelling Lab gives us an inside look at his work at the University and how the Lab is designing stories for the 21st Century.
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How the Extended Marvel Universe (and Other Superhero Stories) Can Enable Political Debates

How the Extended Marvel Universe (and Other Superhero Stories) Can Enable Political Debates | FutureMedia | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, May 8, 6:11 AM

Reaching for real-life impact through a fictional world.

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Beyond Games & Porn - How VR can change the world. Chris Milk TED - YouTube

Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force behind ever...

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Gary Hayes's curator insight, April 25, 9:58 AM

Quote "Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force behind everything he does. In this short, charming talk, he shows some of his collaborations with musicians including Kanye West and Arcade Fire, and describes his latest, mind-bending experiments with virtual reality."

Farid Mheir's curator insight, April 25, 2:54 PM

Interesting use of virtual reality. The real video starts at 6m30s approx.

Russell R. Roberts, Jr.'s curator insight, May 2, 1:36 AM

I admire Chris Milk for using technology to elevate the human spirit. It's tough remaining positive in a largely negative, "all or nothing" world that regards people as means to an end.  The meat of the video begins around 6 min/30 sec into the presentation.  I truly hope Chris's vision can do something to re-establish balance in our world.  Aloha, Russ.

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RSLN | Lance Weiler : le transmedia et le storytelling comme outils d'apprentissage

RSLN | Lance Weiler : le transmedia et le storytelling comme outils d'apprentissage | FutureMedia | Scoop.it
Réalisateur, producteur, professeur à Columbia et membre de l’Institut de recherche sur le futur du film de l’Université de New York (NYU), Lance Weiler se définit comme un « storyteller ». Son métier ? Créer des contenus narratifs transmedia pour éduquer et inspirer, à l’image de Pandemic, présenté au festival Sundance en 2011 ou Body/ Mind/ Change, réalisé en collaboration avec David Cronenberg. Nous l’avons interrogé à l’approche d’un événement dont il est le fondateur, Learn Do Share, qui aura lieu à l’ESCP Europe (Paris) du 9 au 11 avril.
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La question du langage en interactif - ONF/Blogue

La question du langage en interactif - ONF/Blogue | FutureMedia | Scoop.it
Comment parlons-nous de nos oeuvres en interactif? Réflexion à partir du projet Jusqu'ici de Vincent Morisset.
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Transmedia in 2015

Transmedia in 2015 | FutureMedia | Scoop.it
I’ve been eagerly studying, creating, curating and producing in the transmedia vein for the past few years, ever since the cross-media me saw the light of transmedia storytelling in a conference ro...

Via Simon Staffans
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Simon Staffans's curator insight, February 5, 9:30 AM

Some thoughts on where we are today, IMHO

Jeni Mawter's curator insight, February 5, 7:18 PM

Thanks, Simon!

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How storytelling has changed in the digital age - Agenda - The World Economic Forum

How storytelling has changed in the digital age - Agenda - The World Economic Forum | FutureMedia | Scoop.it
Lance Weiler explores how technology is transforming the art of storytelling.
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"Boyhood" Director Richard Linklater Shares His Keys To Great Storytelling

"Boyhood" Director Richard Linklater Shares His Keys To Great Storytelling | FutureMedia | Scoop.it
The director behind "Boyhood," which earned five Golden Globe nominations, explains why structure is so essential.
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