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19 Viral Marketing Campaigns to Get Your Company Rocking on Top [Infographic] | All Infographics

19 Viral Marketing Campaigns to Get Your Company Rocking on Top [Infographic] | All Infographics | The future of marketing | Scoop.it
Marketing Business is one factor to success business opportunities to new growth to potential customers with product or services in Viral marketing Strategy...
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The future of marketing
At CreateHealth.io we're always looking for new, fresh and innovative ways to engage people. We hope these posts educate and inspire you.
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Real Engines Of Growth Have Nothing To Do With Growth Hacking

Real Engines Of Growth Have Nothing To Do With Growth Hacking | The future of marketing | Scoop.it

Imagine you're a 17-year-old girl at a well-to-do high school in Los Angeles, and you just discovered Snapchat. Until that moment, every time you thought ..


Via Guillaume Decugis, Justin Jones
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Guillaume Decugis's curator insight, March 23, 1:58 PM

Very interesting analysis debunking the myth that one single growth hacker could fix any startup's lack of growth. The secret of LinkedIn, Facebook, Twitter or Snapchat? A deep understanding of their users' psychology and motivations. Plus a perfect execution to make it frictionless and simplement to understand and tell. 

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Churn And Burn: Why Customer Success Needs To Be A Board Priority

Churn And Burn: Why Customer Success Needs To Be A Board Priority | The future of marketing | Scoop.it
CEOs and boards should focus just as much energy studying the customer behaviors yielding customer success, since they provide early-warning signs about customers’ happiness or dissatisfaction. Here are some key questions to ask.
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New Map of Twitterverse Finds 6 Types of Networks

New Map of Twitterverse Finds 6 Types of Networks | The future of marketing | Scoop.it
People tweet about anything and everything, but a new Twitter analysis by a UMD computer scientist shows much of this conversation falls into six distinct patterns or networks.

Via Alex Butler
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Richard Baxter's curator insight, March 4, 6:26 AM

This is really interesting esp with the number 6 I thought it would have been higher

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13 Social Media Best Practices for Healthcare Brands

13 Social Media Best Practices for Healthcare Brands | The future of marketing | Scoop.it

It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers.

The American Marketing Association’s Marketing News journal even refers to social media as “old-school.” Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity.

Many brands — particularly in healthcare — find social media to be intriguing, yet illusive. Valuable, but not quite sure how to successfully utilize the social networking websites. And how exactly do you measure success anyway? Algorithms are constantly changing. New Apps are developed at lightning speed.  The rules of engagement are being rewritten every year.

It goes without saying that your brand should be utilizing this invaluable space to build relationships with your community, solidify your position as a thought leader, and reinforce what your organization stands for.

We all know that no one wants to think of a hospital when they don’t have to. That’s why it’s critical to have a page that people want to engage with, and find useful, valuable information along the way. So when the need eventually arises and a follower of your hospital page is deciding where to look for a provider, that person has a pre-determined positive connection with your brand.

With that said, we won’t try to convince you why the opportunity is a no brainer, we’ll simply tell you how to use it most effectively.

Here are 13 Best Practices for Healthcare Brands on Social Media:

1. A common rule of thumb that’s now universal among brand marketers is the “rule of thirds.” This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each. Additionally, keep a balanced level of sharing – 1-2 posts per day is plenty, no more, no less.

  • 1/3 of posts should be about you or your brand
  • 1/3 of posts should be about your industry, with content from an outside source
  • 1/3 of your posts should be personal interactions

“When you shift away from solicitation as a primary focus of social media usage, you can begin to build an authentic community around your brand.” Steven Shattuck, writing at HubSpot.com

2. Photos. Use them.  A lot. Time and time again analytics show that people are most engaged with images. Put time and effort into header images that are eye catching.

3. Don’t ignore complaints, and definitely do not delete them — unless the comment is extremely offensive (e.g. racist). Be transparent, be authentic, and acknowledge the commenter. Consumers just want to be heard, and research shows that people will turn against the brand if they’re ignored. Social media has created a 24/7 culture and people expect businesses to always be on, and respond quickly.

4. Ensure your post has a hook and a call-to-action: Try asking a question and “Click for more.”

5. Encourage comments and then reply to them.

6. Edit for grammar, spelling and broken links. Keep your posts short on all platforms; shorter posts get higher engagement. Use link shorteners like bitly.

7. If your hospital has a blog, brainstorm two blog titles: one that is optimized for SEO and another that is more appealing on social media (short, intriguing, eye-catching). Use the first title on your site and the other on social media when promoting.

8. A benefit to having a strong social media platform is you’ll increase search engine optimization through Google rankings; consumers do not want to click past the first page of search results so it’s important to have your page show up organically.

Since Google’s integration of the Hummingbird algorithm update, there’s been a new focus on optimizing your content for social media. Traditional SEO has historically been focused on link building (the more links to and from your content, the higher it ranked on Google search). Links to your site are basically votes in favor of your content. Although links are still very important, equally important are social endorsements such as Facebook likes and shares, LinkedIn shares, tweets and Pinterest pins. This is yet another reason why you can’t ignore the magnitude of a social media presence.

9. Dialogue. Social media is not a one-way street. The fundamental purpose of this platform is to mutually engage and interact. Show interest, ask questions and listen.

10. BE HELPFUL. This might be the most important practice of all. Too many brands use their voice to sell. Offer content that is useful, not just sales pitches.

11. Humanize your organization. Tell stories about your employees, volunteers or brand advocates (with their permission). Bring your mission, vision and values to life through sharing real people with real experiences. It can get tricky with HIPAA compliance so if you’d like to feature patients, be sure to take the appropriate steps.

12. Don’t repeat the exact same thing in multiple platforms (e.g. Facebook, Twitter, Youtube, etc.) or else people will not follow everywhere you are.

13. Create a content calendar in advance, but don’t “schedule” timed delivery; the essence of social media is genuine engagement and there’s no way you can effectively engage if you’re not a live participant. Also, be sure to sync up your service line campaigns with social media content; relevant postings should complement what is in market. For example, if your first quarter is dedicated to promoting cardiac services, be sure to weave in supporting messages on social sites.

And one comment on contests. They can be excellent tools to garner excitement and increase your viral following. The entry requirements can be as simple as entering an email address for a chance to win, accept nominations for Mother of the Year in the month of May, or ask for a 200 word essay on why they’re committed to making healthy choices during February (Heart Health month). For prizes, can you offer a free comprehensive health screening? Or maybe a spa package certificate to a neighboring business? Get creative.



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2015 Pharma Rep Experience

A perspective on the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends inspire.
Jonathan Gwillim's insight:

Reps still key for pharma, great global overview by GSW on needs and opportunities of engaging doctors, inisghts from ZS, PwC, IBM, Manhatten Research, Deloitte...

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The 9 Types of Facebook Users [INFOGRAPHIC]

The 9 Types of Facebook Users [INFOGRAPHIC] | The future of marketing | Scoop.it

Everyone has his or her own social media style, but there are definite patterns in Facebook user behavior. For businesses hoping to utilize Facebook's advertising potential, identifying and targeting specific types of users can help narrow more meaningful audiences

 

This infographic from Optify highlights everyone's favorite Facebook users, from the Gamer to the Stalker and everyone in between

See any that look familiar?


Via Berend de Jonge
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which one are you?  9 Types of Facebook Users

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Digital communication key to empowering NHS patients and staff

Digital communication key to empowering NHS patients and staff | The future of marketing | Scoop.it
The NHS is rapidly initiating new methods of connectivity and communication into its service. Called the 'Channel Shift', these new systems and practices are set to revolutionise UK public healthcare.

Via Andrew Spong
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How Is Social Media Reshaping Pfizer?

How Is Social Media Reshaping Pfizer? | The future of marketing | Scoop.it
I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference.

Via Alex Butler
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Art Jones's curator insight, August 13, 2013 9:50 PM

Absent direction from the FDA, Pfier has developed their own policies, procedures and adhere to best practices around the use of social media to ensure compliance.

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Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics

Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics | The future of marketing | Scoop.it
Infographic on Mobile Advertising and its Future business advertising opportunities with Top mobile earning business methods and monetization

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Philippe Trebaul's curator insight, March 4, 2013 2:24 PM
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
Pourquoi la publicité mobile est l'avenir Opportunity Emerging Market | Tous Infographies.

"Infographie sur la publicité mobile et de ses futures possibilités de publicité d'affaires avec Top mobiles méthodes commerciales gagner de l'argent et de la monétisation"...
Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics via @meetchintanjain http://sco.lt/...


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Convert More Customers with Psychology - simple yet powerful!

When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

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Rescooped by Jonathan Gwillim from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | The future of marketing | Scoop.it

Nice study. Results are quite obvious, but clearly we're all a far way away in Pharma multi-channel:

The five key findings:

* Marketers are familiar with multichannel marketing as an area of focus for improved marketing ROI with 40% of those surveyed assessing themselves as mature practitioners of multi-channel marketing.
* It’s not a matter of will, but of skill. Skill gap was identified as the main obstacle to more efficient, integrated marketing.
* Those marketers who identified themselves as mature have demonstrated significant business gains in overall campaign performance and ROI.
* Mature multi-channel marketers were more likely to be early adopters of innovative technology, more likely to have a good relationship with their colleagues in IT and more likely to have a closer alignment with sales.
* Even the mature multi-channel maketers considered their marketing programs to lack true integration and believed that further optimization was possible.


Via Sven Awege, Lionel Reichardt / le Pharmageek
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Sustained Engagement Through Gamification by Scott Dodson

Sustained Engagement Through Gamification by Scott Dodson | The future of marketing | Scoop.it
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark?

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Nice 101 guide into Gaming Dynamics and Mechanics.

Nice 101 guide into Gaming Dynamics and Mechanics. | The future of marketing | Scoop.it
Our social media infrastructure is designed to engage users in a meaningful way and harness their creative and collaborative energies for the creation...
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Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | The future of marketing | Scoop.it
Heat maps of viral content show what compels us to share.

Via Soraia Ferreira, cyndi whitecotton, Larry Taylor
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cyndi whitecotton's curator insight, October 25, 2013 8:54 AM

When users engage with brands via content they choose, rather than content they’re given, they are more engaged with the content and the brand.

Larry Taylor's curator insight, October 25, 2013 12:58 PM

Finally, emotions are getting recognition as a vital part of a communications strategy. 

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How Healthcare Inbound Marketing Helps Develop Patient Loyalty

How Healthcare Inbound Marketing Helps Develop Patient Loyalty | The future of marketing | Scoop.it

It might be difficult to think of your patients as customers sometimes, but—as more and more patients are using the internet to research doctors and hospitals before choosing their healthcare providers—the transaction of healthcare has taken on much more of a consumer/business feel.

As with any business, if your customers are unhappy, they’ll take their business elsewhere. You might think you can always get more patients, but your current patients are actually more valuable. According to the White House Officer of Consumer Affairs, it costs over six times more to get new customers than it does to retain the ones you currently have. Now, while that statistic might not have been configured with hospitals or doctors offices in mind, it’s important to remember that your healthcare organization is still a business and your patients are still the customers.

When patients are loyal to your hospital or healthcare organization, they won’t just return to you for future healthcare needs—they’ll tell their friends and family members about their positive experience. Unfortunately, this works in reverse, as well. The White House Officer of Consumer Affairs also reports that dissatisfied customers will tell between nine and 15 people about their negative experience. Now, again, while that statistic might not have been developed with doctors in mind, with a consumer decision as important as their healthcare, we can imagine the number could stand to be even higher.

Now that we’ve fully explored how important it is to develop patient loyalty, here’s some good news: your inbound marketing is already doing a great job of creating loyal patients.

 Five Ways Healthcare Inbound Marketing Promotes Patient Loyalty

  1. You get to know your patients better. By developing personas through your healthcare marketing content strategy, you will have a stronger understanding of what your patients want and need from the content you provide. As patients interact with your content and through your healthcare social media channels, you can gauge their reactions and learn from their thoughts. This knowledge can transition to patient interactions and care at your healthcare organization to provide a more positive experience all around.
  2. Your patients get to know you better. The content you provide your patients and the presence you establish across social media channels helps to establish your brand, which, in turn, gives your patients insight into your hospital or healthcare organization. Patients are more likely to feel loyal to a company they “know,” so the more insight you can give them, the stronger their loyalty will be. For instance, consider running a blog series profiling some of your doctors or nurses, or post a “behind the scenes” video of your facility.
  3. You can make connections you might not have made otherwise. The more “available” your hospital or healthcare organization is across online channels, the more likely you are to make new connections with potential, current, and repeat patients. This is particularly important for the healthcare social media marketing aspect of your inbound marketing. For many of your patients, their time on social media is their personal time, so when they use it to connect with your hospital or healthcare organization, they’re making a personal connection. The information you share with them and the information they share back with you works toward building a stronger relationship on more intimate terms.
  4. It allows patients to see your hospital or healthcare organization in a different light. Often, your patients’ interactions with your healthcare organization might not be too pleasant thanks to illness or medical conditions that bring them to your offices. However, thanks to your healthcare inbound marketing, patients are able to get a unique perspective on your hospital and doctors that doesn’t always have to involve their own health troubles. They can read blog posts, watch video content, and engage on social media on their own time, which might result in more positive interactions than the ones they have while ill and under your care—regardless of how wonderful it may be!
  5. It can help reassure patients. When a new patient comes under your care, they might have a lot of questions and a lot of concerns that they don’t quite know how to articulate. The more information your website, blog, and social media outlets can have to help ease these concerns, the more reassured your patients will feel. Their increased level of comfort with your hospital or healthcare organization will translate into increased loyalty.

  

The majority of the promises surrounding inbound marketing involve increasing your “sales” (or number of patients), but maintaining relationships with your customers (patients) and retaining their business (health care) is an added benefit that is just as important—if not more.



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5 Ways to Move Marketing Automation Beyond Email Marketing

5 Ways to Move Marketing Automation Beyond Email Marketing | The future of marketing | Scoop.it
Check out these five opportunities for personalized marketing through automation that go beyond email marketing.
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Story Board: The Collaborative Economy for Corporations (Official S...

You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version. This slideshare deck sets up the ch
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Awesome deck on the power of the crowd. Old models have changed forever. 

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Innovation Opportunity: The Future is Co-Created - Innovation for Growth

Innovation Opportunity: The Future is Co-Created - Innovation for Growth | The future of marketing | Scoop.it
One of the world's first home computers was the Honeywell Kitchen Computer. It was a disastrous product, but thinking about it can help us spread our own new ideas more quickly.
Jonathan Gwillim's insight:

Does co-creation have a place in healthcare? Hell yeah! This is the golden goose :) 

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Rescooped by Jonathan Gwillim from The Marketing Technology Alert
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Why Marketing Innovation Fails - B2B Marketing Insider | #TheMarketingAutomationAlert

Why Marketing Innovation Fails - B2B Marketing Insider | #TheMarketingAutomationAlert | The future of marketing | Scoop.it
Ever wonder why marketing innovation fails at many large companies? A recent report from Forrester suggests we should follow the money...

 

Key excerpt...

 

The article states that only 11% of marketers budget and plan for investments in innovation and experimentation. And only 27% of those who do have budget set aside for innovation actually track the impact of those investments. Only 38% of marketing leaders say they look inside and outside the company for new ideas. How about developing new talent and the marketing leaders of the future? Only 22% actively monitor and promote internal talent and just 12% have a dedicated program to develop internal marketing talent.

 

My takeaways from the report:

ALL marketing executives should be looking inside and outside the company for new ideas to help reach, engage and convert new customers.Marketing budgets need to include funding for innovative ideas and experimentation.The Marketing planning process should include a full review of all investments made and the business results that each achieved.

 

So if you want marketing innovation, you simply have to fund it and then you have to track it!


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iNeoMarketing's curator insight, August 7, 2013 11:44 AM

When I was on the client side of the desk, I created many budgets (just as you do), and in each budget I would include a line item called Skunkworks.  Wasn't much covering 1-2 projects, and if my spending garnered a return, then the project would be included into next year's plans. I can't imagine what today's Skunkworks line item would look like.


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Rescooped by Jonathan Gwillim from Personal Branding World
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Curate Your Visual Appearance Across Social Media with the AP Social Media Image Maker

Curate Your Visual Appearance Across Social Media with the AP Social Media Image Maker | The future of marketing | Scoop.it

 

 


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migueltacoronte's curator insight, April 11, 4:54 PM

"Mejora tu imagen de forma general con la aplicación Social Media Image Maker, ....Twitter, Flickr, Pinterest y más.

Maura Cannaviello's curator insight, May 30, 4:40 AM

Curare i contenuti significa anche adattarli alle diverse piattaforme social. Ognuna delle quali ha le proprie regole di pubblicazione, comprensive di formato e peso.

Dopo aver scritto un buon contenuto, è quindi importante lavorare alla sua presentazione.

Content Curation


- Perché curare i contenuti e 4 tool utili --->
http://www.maura.it/tool-per-la-content-curation/

- Hootsuite e Scoop.it, due piattaforme per la cura dei contenuti a confronto --->
http://www.maura.it/differenze-tra-hootsuite-e-scoop/ ;

Antonella Pezzarossa's curator insight, May 31, 4:18 AM

The tool we were missing..great for personal branding on #SocialMedia! 

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Big Pharma Learned The Wrong Marketing Lesson

Big Pharma Learned The Wrong Marketing Lesson | The future of marketing | Scoop.it
Google co-founder Sergey Brin demonstrates Google's new Glass, the wearable internet glasses shown at the Google I/O conference in San Francisco, June 27, 2012.
Jonathan Gwillim's insight:

lets try new "innovative" tactics on old products for POC.

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Guide: In & Out insights about Digital Marketing & its Tools | All Infographics

Guide: In & Out insights about Digital Marketing & its Tools | All Infographics | The future of marketing | Scoop.it
Infographic on Digital Marketing tools and social media tools with search engine tools in getting branding with viral marketing on videos, content, emails

Via Christino Martin
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10 B2B infographics that we think rock - be inspired!

10 B2B infographics that we think rock - be inspired! | The future of marketing | Scoop.it
Creating your own B2B infographics? These 10 fabulous examples demonstrate how to achieve a heady mix of clarity, appeal, authority and shareability.
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how content marketing is changing healthcare

how content marketing is changing healthcare | The future of marketing | Scoop.it
Numbers can be deceptive (sometimes). But some statistics are just too big to ignore.
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Thanks Google for this awesome free eBook: The New Mental Model of Marketing

Thanks Google for this awesome free eBook: The New Mental Model of Marketing | The future of marketing | Scoop.it
How to ZMOT: introducing a new handbook that helps marketers reach shoppers with strategies and tactics to win critical marketing moments. Download to learn how to show up at the right time, in the right place and with the right content.
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