Trends: Mobile, New Media, Market Research and Collaboration
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Trends: Mobile, New Media, Market Research and Collaboration
Engaging thoughts about the future of Mobile, New Media, MR and collaborative innovation
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How P&G Presents Data to Decision-Makers

How P&G Presents Data to Decision-Makers | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
When it comes to data visualization, it's not how creative you are, but how common.
Deanna Lawrence's insight:

How decision making motivates action at P&G...Data

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Men Are Fine With Mobile Ads if Freebies Are Included

Men Are Fine With Mobile Ads if Freebies Are Included | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping.
Deanna Lawrence's insight:

Mobile ads have to be worth it. In mobile there are no second chances. 

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Intellectual Property: Assessing Factors That Affect Patent Infringement Litigation Could Help Improve Patent Quality

Intellectual Property: Assessing Factors That Affect Patent Infringement Litigation Could Help Improve Patent Quality | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
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Retailers use variety of ways to track consumer habits through loyalty programs

Retailers use variety of ways to track consumer habits through loyalty programs | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Let’s say you start your day off at a coffee shop, swiping your loyalty card to get a cappuccino. Over lunch, you log into Facebook and like a page for your favorite brand of skin-care products.
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MHacks: 2013

MHacks: 2013 | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
MHacks: The Most Epic Hackathon. 1000 Hackers. 3 Days. Free Transportation. The Largest Stadium in the US.
Deanna Lawrence's insight:

Big things will happen here!

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Google Think: Research Insights - custom infographic

Google Think: Research Insights - custom infographic | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Discover critical business insights with Google's Databoard for Research Insights, the beautiful and intuitive tool that lets anyone curate and create Goog'es research into customized infographics in a matter of seconds.
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allow Tesla Motors to sell directly to consumers in all 50 states. | We the People: Your Voice in Our Government

allow Tesla Motors to sell directly to consumers in all 50 states. | We the People: Your Voice in Our Government | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Deanna Lawrence's insight:

They did it...@TeslaMotors

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The Internet: Then and Now [Infographic]

The Internet: Then and Now [Infographic] | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
In October of 1969, four leading U.S. universities—University of California Los Angeles (UCLA), Stanford Research Institute (SRI),  University of California
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Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook

Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
The social network could weave short videos into its site, creating valuable space for ads. Expecto profitum!
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How Michigan took hackathons by storm.

How Michigan took hackathons by storm. | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
A year ago, the University of Michigan’s hacker community lay dormant. Today, it is a force to be reckoned with.

Sept. 2012

Just ask Penn…
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Source: Instagram Will Get Video On June 20 | TechCrunch

Source: Instagram Will Get Video On June 20 | TechCrunch | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
We've been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely.
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IBM Study: C-suite Leaders Look to Customers to
Steer Business Strategy

IBM Study: C-suite Leaders Look to Customers to <br/>Steer Business Strategy | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Despite expressing an unprecedented commitment to direct customer influence on their business decisions and operations, one-third of CEOs worry that the rest of the C-suite is out of touch with customers, according to a new IBM (NYSE: IBM) study.
Deanna Lawrence's insight:

Collaboration and Co-Creation...the future of business is 1to1.

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Advertising’s Logged-In User Revolution Is Brewing | TechCrunch

Advertising’s Logged-In User Revolution Is Brewing | TechCrunch | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
Deanna Lawrence's insight:

Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.


Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.

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Will Weibo’s New WeMeet Be the Next WeChat? | L2's The Daily

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AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch

AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Video distributors are still trying to build new ways for viewers to interact with the videos that they're watching online.
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Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
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The Dream Employers For Engineering Students

The Dream Employers For Engineering Students | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Here are the 100 companies where America's future engineers want to work most.
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Facebook by the numbers: who buys ads, which games make more money

Facebook by the numbers: who buys ads, which games make more money | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
“Facebook really represents an opportunity to connect over 900 million people,” said engineering director Doug Purdy, “but we hope one day for it to be the entire world.”
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Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
comScore recently conducted an analysis of thousands of campaigns spanning a mix of global advertisers who ran their ads across a variety of publisher sites and ad networks/exchanges from of May 2012 through February 2013.
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Ad agency reminds us that Facebook Likes don't help | Advertising | Creative Bloq

Ad agency reminds us that Facebook Likes don't help | Advertising | Creative Bloq | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
These graphic images from Publicis Singapore remind us that simply liking a photo on Facebook is not enough.
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Why Instagram Videos Are Twice as Long as Vines

Why Instagram Videos Are Twice as Long as Vines | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
Credit: Instagram What is the right length of a sharable, mobile video clip? Ask the creators of Twitter’s Vine app, and they will tell you six seconds. Ask Kevin Systrom, the founder of Instagram, and he’ll say 15 seconds.
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HP Discover 2013

HP Discover 2013 | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
HP Discover 2013 in Las Vegas, the ultimate showcase technology event for business and IT professionals to learn, connect, and grow.
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Oreo mobile ad units drive double the interaction rate compared to banners - Mobile Marketer - Research

Oreo mobile ad units drive double the interaction rate compared to banners - Mobile Marketer - Research | Trends: Mobile, New Media, Market Research and Collaboration | Scoop.it
An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a new study from the Interactive Advertising...
Deanna Lawrence's insight:

Swipe...Tap and Scroll!  

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