Discover critical business insights with Google's Databoard for Research Insights, the beautiful and intuitive tool that lets anyone curate and create Goog'es research into customized infographics in a matter of seconds.
We've been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely.
Despite expressing an unprecedented commitment to direct customer influence on their business decisions and operations, one-third of CEOs worry that the rest of the C-suite is out of touch with customers, according to a new IBM (NYSE: IBM) study.
Deanna Lawrence's insight:
Collaboration and Co-Creation...the future of business is 1to1.
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
Deanna Lawrence's insight:
Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.
Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.
comScore recently conducted an analysis of thousands of campaigns spanning a mix of global advertisers who ran their ads across a variety of publisher sites and ad networks/exchanges from of May 2012 through February 2013.
Credit: Instagram What is the right length of a sharable, mobile video clip? Ask the creators of Twitter’s Vine app, and they will tell you six seconds. Ask Kevin Systrom, the founder of Instagram, and he’ll say 15 seconds.
An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a new study from the Interactive Advertising...
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