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Google+ Local Centroid - NOT City Center! Affects Ranking!

Google+ Local Centroid - NOT City Center! Affects Ranking! | The Future of Content | Scoop.it

In our info-packed InsideLocal Webinar last week Mike Blumenthal dropped a big bombshell that I think surprised all of us. Even me! The centroid is not the centroid???

This is a biggie. See screenshots and examples inside.


Via Linda Buquet :: Catalyst eMarketing
Leo J. Bogee III's insight:

This kind of makes sense now that I am thinking about it. In Minneapolis I was working with someone who originally didn't have a very good web presense but he did have quite of few reviews via Yelp, YP and google+ page.   His Industry was ultra competitive with literally 4 other similiar businesses 700 -1000 feet away from his.  He showed up #3 or "C"  on the map and it would leave me scratching my head on how?   Good insight on Google+ Local Centroid.

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DianaI's curator insight, July 16, 2013 10:26 PM

Making a lot of sense

Lil Mike's curator insight, August 14, 2013 9:17 AM

Info on how google maps location affects ranking and how search is increasingly localized

Neil Ferree's curator insight, September 14, 2013 11:27 AM

Google+ Local Listings are Live on Google Maps and now we can embed Reviews from G+ Local listing to our website 


h/t Matt Shuey for the G+ Tip

https://plus.google.com/100404882167360209822/posts/caTJaqeGhno


Example of an Embeded G+ Local Listing 

http://ferreemoney.blogspot.com/2013/09/how-to-share-review-of-your-g-local.html


Social Media Marketing Plus by Ferree Money

https://plus.google.com/u/0/108551944763097404467/about

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Pinterest and Visual Graph: From Simple Curation to Visual Discovery Mode

Pinterest and Visual Graph: From Simple Curation to Visual Discovery Mode | The Future of Content | Scoop.it
If you search for a red dress on Pinterest, you'll find plenty thanks to all of the pinners who were kind enough to properly label their ima (Pinterest and Visual Graph: From Simple Curation to Visual Discovery Mode
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Five Digital Marketing Predictions for 2014

Five Digital Marketing Predictions for 2014 | The Future of Content | Scoop.it
What will 2014 bring for digital marketers? Here are my predictions.
Leo J. Bogee III's insight:

#5 Better data leads to better optimazation.. will always be the challenge for small businesses trying to interpret their metrics and finding the time to create a those indicators.

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Content Is King, But Distribution Is Queen and She Wears the Pants - ShareBloc

Content Is King, But Distribution Is Queen and She Wears the Pants - ShareBloc | The Future of Content | Scoop.it
ShareBloc is a community of like-minded professionals who share, curate and discuss business content that matters. (Please help vote for Content Is King, But Distribution Is ...
Leo J. Bogee III's insight:

Very good point and ashame that thousands of articles will remain undread " many marketers are forgetting about promotion; instead, they believe the answers to their content marketing woes are to produce more and better content."

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3 Social Media Lessons From The Alex Rodriguez PED Suspension - Business 2 Community

3 Social Media Lessons From The Alex Rodriguez PED Suspension - Business 2 Community | The Future of Content | Scoop.it
Leo J. Bogee III's insight:

 I can't agree more with this statement from this article "Never play in the gray areas to advance your brand"

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6 Ways To Improve Content Marketing - Forbes

6 Ways To Improve Content Marketing - Forbes | The Future of Content | Scoop.it
6 Ways To Improve Content Marketing Forbes If you have spent any time following the online marketing world recently you will be very familiar with the term “Content Marketing.” Content marketing consists of creating compelling content that is not...
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Nordstrom Capitalizes on the Social Shopper with In-Store Pinterest Tie-In

Nordstrom Capitalizes on the Social Shopper with In-Store Pinterest Tie-In | The Future of Content | Scoop.it
Brandchannel - always branding. always on.
Leo J. Bogee III's insight:

What a briliant idea to tie #instorepins with online pins, not sure any other retailer has thought of this but I am sure Target will follow soon.

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30 Quick Content Marketing Tips Every Marketer Needs to Know |

30 Quick Content Marketing Tips Every Marketer Needs to Know | | The Future of Content | Scoop.it
30 Quick Content Marketing Tips Every Marketer Needs to Know ('30 Quick Content Marketing Tips Every Marketer Needs to Know' - @djamesbethesda http://t.co/D0YPvBXN5X)...
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Rescooped by Leo J. Bogee III from Google+ Local & Local SEO News
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Google+ Local Centroid - NOT City Center! Affects Ranking!

Google+ Local Centroid - NOT City Center! Affects Ranking! | The Future of Content | Scoop.it

In our info-packed InsideLocal Webinar last week Mike Blumenthal dropped a big bombshell that I think surprised all of us. Even me! The centroid is not the centroid???

This is a biggie. See screenshots and examples inside.


Via Linda Buquet :: Catalyst eMarketing
Leo J. Bogee III's insight:

This kind of makes sense now that I am thinking about it. In Minneapolis I was working with someone who originally didn't have a very good web presense but he did have quite of few reviews via Yelp, YP and google+ page.   His Industry was ultra competitive with literally 4 other similiar businesses 700 -1000 feet away from his.  He showed up #3 or "C"  on the map and it would leave me scratching my head on how?   Good insight on Google+ Local Centroid.

more...
DianaI's curator insight, July 16, 2013 10:26 PM

Making a lot of sense

Lil Mike's curator insight, August 14, 2013 9:17 AM

Info on how google maps location affects ranking and how search is increasingly localized

Neil Ferree's curator insight, September 14, 2013 11:27 AM

Google+ Local Listings are Live on Google Maps and now we can embed Reviews from G+ Local listing to our website 


h/t Matt Shuey for the G+ Tip

https://plus.google.com/100404882167360209822/posts/caTJaqeGhno


Example of an Embeded G+ Local Listing 

http://ferreemoney.blogspot.com/2013/09/how-to-share-review-of-your-g-local.html


Social Media Marketing Plus by Ferree Money

https://plus.google.com/u/0/108551944763097404467/about

Rescooped by Leo J. Bogee III from MarketingHits
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Content Marketing that Breeds Better Customers

Content Marketing that Breeds Better Customers Why Higher-Value Customers Pay Off in Gigantic Ways Why are we still focusing on the quantity of the content we c

Via Brian Yanish - MarketingHits.com
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Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch | The Future of Content | Scoop.it
No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses.
Leo J. Bogee III's insight:

8 months later and I am still wondering if audiences are really responding and giving businesses the ROI they are expecting from using FB ads.

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The Unexpected Antidote to Procrastination

The Unexpected Antidote to Procrastination | The Future of Content | Scoop.it
Stop avoiding tough tasks and start cultivating your resilience.
Leo J. Bogee III's insight:

I really like the question "What if we all lived life like a surfer on a wave"

Good article to remind businesses to keep pushing forward 

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How To Get Started With B2B Content Marketing

How To Get Started With B2B Content Marketing | The Future of Content | Scoop.it

By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

Leo J. Bogee III's insight:

"The buyer is now less dependent on the seller for product information" . So true and the reason why so many small businesses are waking up and jumping into the Vine and Pinterest ring.

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Big Ideas 2014: A Tipping Point for the Internet of Things

Big Ideas 2014: A Tipping Point for the Internet of Things | The Future of Content | Scoop.it
This post is part of a series in which LinkedIn Influencers pick one big idea that will shape 2014. See all the ideas here.In 1999, Business Week did a series predicting the 21 ideas that would
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6 Ways to Accelerate Your Local SEO Success in 2014

6 Ways to Accelerate Your Local SEO Success in 2014 | The Future of Content | Scoop.it

“ Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.”


Via Bonnie Burns, massimo facchinetti
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29 Essential Tips from the Top Google Plus Geeks

29 Essential Tips from the Top Google Plus Geeks | The Future of Content | Scoop.it
Leo J. Bogee III's insight:

Still find #4 hard to do when at times I feel like most of the communities I belong love to help out on questions but rarely engage in sydicated articles .

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Twins affiliate faked viral marriage proposal

Twins affiliate faked viral marriage proposal | The Future of Content | Scoop.it
A minor league baseball team acknowledged Wednesday that it staged a rejected marriage proposal during a recent game as a publicity stunt.
Leo J. Bogee III's insight:

I love the part ""We worked with two of our staff on the skit and executed a digital strategy to set the video on a viral path; we could not be more pleased with the outcome."   Talk about social media strategies on PED's

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Rescooped by Leo J. Bogee III from SEO and Social Media Marketing
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The 10 Days of Google Panda

The 10 Days of Google Panda | The Future of Content | Scoop.it

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

 

Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda


Via Antonino Militello
Leo J. Bogee III's insight:

I agree 100%!! 

"Everywhere you look, there appears to be a different opinion on social and its effect on SEO".

 If Google gives us data, it means:

It's important to Google.We should be using it as a KPI (once we understand its relevance to our goals).
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Elaine Lindsay's comment, August 14, 2013 5:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Kaye Blum's curator insight, August 16, 2013 6:24 AM

For the serious SEO geeks...

Thorsten Strauss's curator insight, September 4, 2013 2:41 AM

Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team. 

 

This review was written by Thorsten Strauss for his curated content

"3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR

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Budweiser's Simple Facebook Cover Photo Contest Draws Buzz

Budweiser's Simple Facebook Cover Photo Contest Draws Buzz | The Future of Content | Scoop.it
Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook.
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Rescooped by Leo J. Bogee III from visualizing social media
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | The Future of Content | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 10:10 AM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 9:50 AM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 8:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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The Anatomy of Content Marketing | Visual.ly

The Anatomy of Content Marketing | Visual.ly | The Future of Content | Scoop.it
Infographic from ContentPlus-The Anatomy of Content Marketing (Norwegian version) (The Anatomy of Content Marketing | Visual.ly http://t.co/tqx6m1GvZo)...
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Is SEO Dying? Yes, It Is! - A Responsive Blog

Is SEO Dying? Yes, It Is! - A Responsive Blog | The Future of Content | Scoop.it
This blog highlights my personal thoughts and opinion on digital marketing including SEO, SEM, social media, web analytics and technology trends.
Leo J. Bogee III's insight:

I think Google+ is the ninja at the party.  It does seem fruitless to spend time optimizing your website with keyword searches to drive traffic or to be found than to just post your blogs and posts on to Google + and save the effort.

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16 Ways to Successfully Fuel Your Content Curation Machine

16 Ways to Successfully Fuel Your Content Curation Machine | The Future of Content | Scoop.it
Content marketing or curation of content is everywhere. CMI this past year reported that 99 percent of software marketers use content marketing.  This stat alone suggests almost everyone is using c...
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Rescooped by Leo J. Bogee III from Winning Digital Strategies
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How To Advertise On Pinterest [GUIDE]

How To Advertise On Pinterest [GUIDE] | The Future of Content | Scoop.it
As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site.

Via Kelly Lieberman, William Deckers
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Ugo Brusegan's curator insight, March 12, 2013 4:54 AM

Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico.

Mike Ellsworth's curator insight, March 13, 2013 11:33 AM

A good infographic on how to use Pinterest for advertising.

Mercor's curator insight, March 14, 2013 10:05 AM

Rescooped by Ricard Lloria from Winning Digital Strategiesonto Bussines Improvement and Social media