"It shouldn't matter whose creative idea it is, but often, it does. An advertising agency may not be so enthusiastic about developing a creative idea generated by, say, a PR or a direct marketing consultant.
Best describing how IMC can have many barriers and in strategic partnerships engaging other agencies can be a barrier because Avertising agencies may not agree with PR or direct marketing. Can also cause no synergy and poor communcation.
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products.
Angelina Singh's insight:
Explains the negatives of de centralization an how management support puts more than one person in charge which can be a difficult concept because of lack of authority internal conflicts and ineffective decision making. Have you ever been in a position where decisions are hard to make because theres too many ov you and not everyone agree's with everyone?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.