This is for information about the Film Industry for OCR Media Studies. It will have a number of case studies specifically for the exam and will investigate the diffferent stages of production - Production, Marketing, Distribution and Consumption
Hunger Games Adventures. Synergy of games and films, both released on the same weekend, to boost sales of each. The Hunger Games franchise, will be huge not just gaining massive box office takings but also creating revenue from many other sources.
Lionsgate secured the rights to Suzanne Collins' "The Hunger Games" in 2009 before it became a household name. At that point, Drake said the studio determined it would work in part to increase book sales, thereby raising the visibility of the movie. This is a really interesting point that makes the production of Hunger Games different from many other films. Lionsgate then started marketing the books in order to increase future sales in the film. Great example of synergy.