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Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You

Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You | Mobile Marketing Strategy and beyond | Scoop.it

This is exciting, Yelp is on a roll with no end in sight! They have successfully aggregated reviews, deals, checkins and much more!

 

Intro:

 

In the seven years since its inception, Yelp has grown from a small website into a monster web property that infamously turned down an acquisition from Google in 2009. The ball appears to be rolling downhill for Yelp, with no end in sight.

 

http://www.fastcompany.com/1774494/colocation-with-howard-lindzon-yelp-in-san-francisco-ca

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Beyond the Check-In, the Era of Persistent Location Beckons

Beyond the Check-In, the Era of Persistent Location Beckons | Mobile Marketing Strategy and beyond | Scoop.it
From Gigaom

"Check-ins have given consumers a glimpse of the power of location and the deals they unlock. But there’s another world awaiting as mobile users learn to appreciate the era of “persistent location,” in which a user’s location is passively used to deliver relevant information. That’s the term used by Xtify CEO Josh Rochlin, whose company has built a geo-messaging platform that allows companies and brands to target their customers with location-specific messages.
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