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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 3:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 4:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 5:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices | Mobile Marketing Strategy and beyond | Scoop.it


Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called:


**TV Everywhere services to mobile phones, PCs, tablets and other connected devices.


**The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated.


**Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.


**By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service.


**Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.


The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.


http://bit.ly/vFO0FT

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Slides: The global state of the mobile industry

This up to date report on the mobile industry posted by Ross Dawson


Intro:


"Mary Meeker, formerly of Morgan Stanley and now of venture capital firm Kleiner Perkins Caufield Byers, continues to do her annual presentation at Web 2.0 Summit, providing an unparalleled compilation of research about the global internet industry.


There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. Below is the full presentation, plus six charts giving insights into the state of the global mobile industry."


http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html

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Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company

Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company | Mobile Marketing Strategy and beyond | Scoop.it

 

"Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will become a mobile company."

 

****Based on recent announcements it appears that’s precisely where they’re headed and mobile marketing and mobile advertising folks would be wise to pay close attention.

 

 

Back in July Facebook announced the creation of a non-smartphone app called ”Facebook for Every Phone.”

 

****The app is compatible with 2,500 different feature phones or non-smartphones and provides these folks with a similar experience to smartphone users, offering standard Facebook features like the News Feed and Inbox but also letting users upload photos and find friends from their phone contacts.

 

** Briliiant idea for not all of us have smartphones but many of us love Facebook and love to share and post and “Like” our favorite brands.

 

curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

 

http://www.business2community.com/facebook/what-the-facebook-mobile-changes-mean-to-marketers-and-advertisers-069150

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How texting is changing the world [infographic]

Really interesting statistics, it's amazing when you see it visually.


Have a look........


http://holykaw.alltop.com/how-texting-is-changing-the-world-infographic

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Sarah Baughman's comment, October 13, 2011 4:22 PM
I can't get over the 48 million people with cell phones and no electricity.
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Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Intro:


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be


**efficiently and narrowly tailored to meet the targeting needs of the client.


The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,


**works in concert with a CRM system and other data repositories.


The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.


**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.


**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.


**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.


The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –


**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.


In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system


**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.


http://www.prweb.com/releases/mobile-campaign-manager/targeted-campaigning/prweb8852885.htm

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Leveraging Mobile Marketing In the Moment - What You Need To Know

Leveraging Mobile Marketing In the Moment - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) by Scott Forshay from mobiluxe.com. It was curated by Janlgordon on scoopit covering her topic: The Explosion of the Mobile Web and Beyond.


This is an excellent article for everyone who is interested in marketing their business in moble.

Here's what caught my attention:


Immediacy Variable


The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is actionable, time sensitive, on the go, and always on.


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are crisp and the call to action is clear, concise, and quick to participate in.


The mobile medium represents the most powerful mechanism for delivering contextually relevant consumer-brand communications yet experienced in marketing.


**To take advantage of its unique capabilities, however, successful marketing strategies must evolve beyond the employment of a unidirectional approach to communicating with customers.


**The digital natives of today’s hyper-connected world seek contextual relevance in their engagements with brands. Their experience is defined not only by the message itself, but the context in which the message was presented.


**Marketers who effectively solve the variables associated with the mobile medium will provide unique experiences for consumers, irrespective of the constraints of time or space, in ways differentiated, highly relevant, and intensely personal.


**Only then will they realize the power and influence of marketing in the moment.


http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment/


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Tom George's comment, October 3, 2011 8:58 AM
Thank you for this today Jan, I put it on the Internet Billboards
janlgordon's comment, October 3, 2011 10:22 AM
Thank you Tom, it's definitely one of those great pieces!
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5 Reasons Why Every Brand Needs to Think About Mobile First

5 Reasons Why Every Brand Needs to Think About Mobile First | Mobile Marketing Strategy and beyond | Scoop.it

This is an excellent piece - worth your time!


The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.


About the author


Kevin McGuire, is the vice president of product for Motricity, which delivers relevance-driven merchandising, marketing and advertising solutions for mobile operators, brands and advertising agencies. Kevin has been on the forward edge of mobile applications and platforms for over 12 years, leading product, marketing and engineering teams at start-ups and Fortune 500 companies, including Microsoft, Alcatel and Adenyo.


The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.


http://www.mobilemarketingwatch.com/5-reasons-why-every-brand-needs-to-think-about-mobile-first-18821/

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43% of Twitter Users Access Twitter From a Mobile Phone [Data]

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down.


Great information with statistics to back it up


Here's what caught my attention:


Marketing Takeaway


Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can't afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.


Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter's popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!


Have you incorporated a mobile strategy into your marketing mix? If so, consider using Twitter to reach your mobile audience!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1YnVBTMK2

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More Than Half of U.S. Smartphone Owners Use Location Services

More Than Half of U.S. Smartphone Owners Use Location Services | Mobile Marketing Strategy and beyond | Scoop.it
Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published today by the Pew Internet and American Life Project.

 

Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published todayby the Pew Internet and American Life Project. In total, 23% of all American adults use location services on their phones or via social media sites on the desktop.

 

Does this mean that Americans are suddenly check-in-happy Foursquare fanatics? Not quite. The survey's definition of "location services" is pretty broad. The majority of respondents who said they participated in such an activity were referring to things like mapping out directions or receiving location-based recommendations on their phones.

 

http://www.readwriteweb.com/archives/more_than_half_of_us_smartphone_owners_use_location_services.php

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The Power of Email in Mobile Marketing

The Power of Email in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

Here's what you need to know:

 

Using text messaging in a mobile marketing campaign has much greater reach potential. Businesses throughout the world have struggled to figure out the most efficient way to capture email addresses offline, as opposed to online. Mobile marketing can alleviate this struggle.

 

Mobile Marketing is the Solution: Good business example of a successful campaign.

 

Chuck E. Cheese deployed a text message opt-in campaign for instant registration and seamless data base integration. The process is simple. The customer texts their email address to the number 35505. They receive a confirmation text and double opt-in email. When the customer verifies their age and completes the opt-in they receive a welcome email and coupon.

 

http://www.kunocreative.com/blog/bid/62225/how-to-successfully-coalesce-lead-nurturing-email-mobile-marketing?source=Blog_Email_[How%2520to%2520Successfully%2520]

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SMS and its role in the future of mobile marketing

SMS and its role in the future of mobile marketing | Mobile Marketing Strategy and beyond | Scoop.it

SMS messaging for marketers is heating up and rightfully so!

 

Intro:

 

Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and advertisers and...(written by Wikus Engelbrecht for Memeburn).

 

 

Here's an excerpt:

 

A study by ABI Research found that consumers worldwide will send more than 5-trillion SMS messages in 2011. Last year the mobile phone industry reached 5-billion subscriptions globally. Out of that, 60 percent use text messaging and 90 percent of all messages written and sent are read within three minutes, with over 99 percent of all text messages read by the recipient — according to a whitepaper on Conversational Advertising by SinglePoint.

 

These numbers indicate that consumers are comfortable using SMS, which creates a huge opportunity for marketers and brands to potentially use the channel to speak to them.

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Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You

Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You | Mobile Marketing Strategy and beyond | Scoop.it

This is exciting, Yelp is on a roll with no end in sight! They have successfully aggregated reviews, deals, checkins and much more!

 

Intro:

 

In the seven years since its inception, Yelp has grown from a small website into a monster web property that infamously turned down an acquisition from Google in 2009. The ball appears to be rolling downhill for Yelp, with no end in sight.

 

http://www.fastcompany.com/1774494/colocation-with-howard-lindzon-yelp-in-san-francisco-ca

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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.


Here is why:


• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite


Here is one thing that caught my attention:


Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.


Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).


Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?


Read full article: http://bit.ly/w46yeo

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Infographic: Android’s rise to the top

Infographic: Android’s rise to the top | Mobile Marketing Strategy and beyond | Scoop.it

This was posted by Dusan Belic and Cricket Communications prepared the following infographic to show us the rise of Android. As you're about to see, Google is about to rule the world.


Monday, October 24th, 2011 at 2:48 AM


Google’s Android platform is rapidly rising to the top.


Two years ago it was far, far away from Apple’s iOS and soon enough, it will be the most widely used mobile platform. So how did they do it? Lots of hard work, a bit of luck and the fact that competition (aside from Apple) was pretty passive…


However, the idea here is not to tell you the story – but to show you the facts via infographic (prepared by Cricket Wireless) that will most certainly explain things much better than I could. Here comes…


http://bit.ly/rREhad

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The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs

The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs | Mobile Marketing Strategy and beyond | Scoop.it

This is fascinating whether you're an iPhone fan or not, it's pure genius and we certainly will miss Steve Jobs.


"The ongoing talk about the iPhone is probably divided into two camps. Some people are for it, and some are against it.


Ever since this groundbreaking new smartphone was announced and launched, people have been arguing about whether it is actually the best one, the first one or even the most successful one."


****What we know for sure is that the iPhone, no matter what generation it is, is a massively popular smartphone. It’s been sold in ridiculous amounts, and with


****the recent news that the iPhone 4S sold 4 million smartphones in its 3 first days of release, you can’t help but agree that it is a hot gadget for people to own.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.bitrebels.com/technology/the-animated-history-of-the-iphone-video-infographic/



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Mobile Twitter Users Share 3X As Much As Facebook Users

Mobile Twitter Users Share 3X As Much As Facebook Users | Mobile Marketing Strategy and beyond | Scoop.it

Interesting statistics on mobile users from mediabistro.com/alltwitter


Here's the bottomline:


Facebook integration generates twice as many sharing events (defined as sharing, liking or following) as Twitter integration. However, that discrepancy is only due to Facebook’s larger overall userbase.


Twitter users do share three times as often as Facebook users, but when you look at active users, Twitter pulls even further ahead.


**Twitter’s active users generate 50 events per 1,000 users, while Facebook only generates 11 events per 1,000 active users.


The study examined all mobile apps with 500 or more monthly active users connecting to Twitter or Facebook across Android, iPhone, iPad, BlackBerry and Windows Phone 7.


Of these apps, they found that 20 percent connected to either Facebook or Twitter directly. Out of that 20 percent, ten percent connected to Facebook only, nine percent connected to both Twitter and Facebook,


**while only 1 percent connected to Twitter alone. That's interesting, more sharing coming from a smaller percent of apps


http://www.mediabistro.com/alltwitter/mobile-twitter-users-share-3x-as-much-as-facebook-users_b14778

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Mobile Commerce Forum Report: Strike while the customer is nearby

Mobile Commerce Forum Report: Strike while the customer is nearby | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Internet Retailer 


Curated by JanLGordon covering  The Explosion of Mobile & Beyond


General Growth Properties Inc. operates 166 shopping malls in 43 states. Encouraging consumers to shop at those malls is crucial to the company’s success, and mobile marketing provides new ways to accomplish that, Jeff Cloud, director of customer relationships and mobile marketing at General Growth, said today at Internet Retailer’s Mobile Commerce Forum 2011 in Houston.


Topics: Eric Holmen, General Growth Properties, Jeff Cloud, location-based marketing, MCF 2011, Mobile Commerce Forum 2011, Mobile e-mail, Mobile marketing, proximity marketing, shopping malls



Here's  are a few interesting statistics that caught my attention:


** Cloud said,  General Growth  who is researching a variety of ways to leverage knowledge of where a consumer is to send her the offers that will most appeal to her.


**General Growth is paying a lot of attention to such possibilities because the consumers who shop its malls are more likely to use mobile devices than the average consumer.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**The survey also revealed that six in 10 moms that shop General Growth malls check e-mail on a mobile device, 53% search for coupons and offers via mobile and one in four purchases on mobile phones or tablet computers.


**Cloud also reported that 17% of the e-mail General Growth sends its customers is opened on mobile devices, with about two-thirds being opened on Apple Inc. 3 Apple Inc. Computers / Electronics Online Sales:$5,227,500,000 Growth:23.0% See More ’s iPhones.





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Text Message Marketing Can Take Your Personal Brand To The Next Level

Text Message Marketing Can Take Your Personal Brand To The Next Level | Mobile Marketing Strategy and beyond | Scoop.it

This guest post was written for Fast Company by Brett Burky from Call Loop and Greg Rollett from the ProductPros. It was curated by Janlgordon Scoopit covering her topic: "Content Curation, Social Media and Beyond" on Scoopit.


Intro:


"Building the brand of ‘you’ online is something of an art. Maintaining the niche you carved out for yourself takes dedication and focus as you continue to grow within your respected discipline.


Here's what caught my attention:


According to Frost and Sullivan,


**the open rate for SMS messages is as high as 97%, considerably higher than through email marketing.


**Another amazing reality is that, as a society, people have officially been inducted into the mobile era.


**This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising.


**Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.


http://www.fastcompany.com/1783820/text-message-marketing-can-take-your-personal-brand-to-the-next-level

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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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The Role of Mobile in the Transmedia Brand Narrative

The Role of Mobile in the Transmedia Brand Narrative | Mobile Marketing Strategy and beyond | Scoop.it

Scott Forshay posted this wonderful piece on his blog mobiluxe.com today. Great information and insights as always.


This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)


Intro: (Sorry this is so long, it was so good, it was hard to edit)


The essence of any coveted brand is the story it tells. Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players in the theatricality of the brand experience. These narratives are communicated through a variety of channels. Artful photography displayed in print tells a tale. The runway provides the dramatic stage. The store is the epicenter of the encounter.


Digital media voices a story and the shared experience platform enabled by social media allows the consumer to contribute to the brand dialogue.


Successful brands tell stories and deliver experiences through each medium uniquely, artfully orchestrating events that leverage the inherent strengths of each in an ornamental array of disconnected, yet consistent, transmedia vignettes.


The question remaining to be effectively addressed, however, is how best to weave these disconnected encounters together in a more unified fashion – how best to allow consumers the ability to carry the narrative with them, irrespective of time or space.


That is, until now.


The mobile medium is inherently transitive in nature, providing the vehicle for consumers to navigate an ever-evolving ecosystem of digital screens. Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment. Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets.


The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models. Given that the device is ever connected, contextually relevant, and always within arms’ reach,


**the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous.


http://mobiluxe.wordpress.com/2011/09/26/the-role-of-mobile-in-the-transmedia-brand-narrative/





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Don't Make These 9 Mobile Marketing Mistakes

Good information for B2B marketers. The mental block that B2B marketers have revolved around is the perception that mobile is purely a consumer play.

 

Intro:

 

As technology continues to grow at a rapid pace, your marketing approaches must continue to evolve and adapt.  Mobile devices are becoming the primary communication tool for 50% of all execs who say they prefer making purchases on mobile web vs phone.

 

"We're in the early innings of a massive phenomenon," said Mary Meekerrecently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment.

 

On the contrary, 72% of the U.S. workforce is mobile according to IDC, and Forbes tells us that more than 70% of executives under age 40 classify mobile as their primary communications tool, with 50% of all execs preferring business purchases on mobile web vs. phone.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24227/9-B2B-Mobile-Marketing-Mistakes-to-Avoid.aspx#ixzz1XK50h0aR

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Marketers way off mark predicting consumer mobile marketing sentiment

When benchmarking marketers' perceptions against consumers' Acxiom found that, contrary to popular belief, consumers aren't too keen on mobile advertising but welcome email and direct mail.

 

This is another article that says that email is being very well received among mobile customers. Surprisingly, SMS campaigns aren't working as well yet.

 

Here's what caught my attention:

 

The research also suggested that almost three-quarters of customers (71%) are happy to receive mail from brands they are already customers of while 57% of prospects also favored the medium.

 

Email was also popular with 78% of existing customers willing to accept this form of contact. For prospective customers, the figure dropped to 52%, but it remained the second most appropriate way of targeting.

 

"The digital age is accelerating the opportunity for brands to truly engage with consumers across all channels. Equally, it is leading to constant shifts in the way people buy and interact with brands. The risk of marketers getting contact strategies wrong and wasting budget is increasing," said Murray Dudgeon, Acxiom Europe's head of client service.

 

http://www.bizreport.com/2011/09/marketers-way-off-mark-predicting-consumer-mobile-marketing-sentiment.html

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There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing

There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing | Mobile Marketing Strategy and beyond | Scoop.it
Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone.

 

Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone. Selfishly, I then looked for global stats to support my opinion that more people are taking to the phone to view company information on the internet.

 

I’ve been preaching this to clients ever since I got my first BlackBerry. Turns out—I’m right! There are more than 5.3 billion mobile subscribers (nearly 77 percent of the world’s population) accessing data via mobile devices. There are probably a few more now since that data was from mid-2010, only a few months after the introduction of the iPad.

 

Don’t get lulled into the mistaken impression that most mobile users are searching for restaurants and retail stores on their phones. Yesterday I referenced a presentation that proved there is a lot of B2B buying activity going down on the internet. There is no reason to assume that’s not the case with mobile. Particularly because mobile users are most often frequenting social media sites–which is primarily where the B2B buying is occurring.

 

http://www.business2community.com/b2b-perspective/there-is-no-excuse-for-ignoring-mobile-even-in-b2b-pr-and-marketing-055202

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Six Tips for Mobile Marketing to Engage Customers

Six Tips for Mobile Marketing to Engage Customers | Mobile Marketing Strategy and beyond | Scoop.it

"Consider these ways to stay in front of mobile customers in a two-way dialogue".

 

People love their smartphones. Whether you're walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones.

 

Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report.

 

The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present.

 

http://www.entrepreneur.com/article/220174

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