Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.

As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.

**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.

Here are a few very significant statistics that caught my attention:

63% of smartphone users frequently use apps that require them to give their location (2010)

Local online advertising expected to grow 255% to $35b by 2014 (U.S.)

90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).

65% of companies are focusing on geographical context for their mobile marketing tactics (2011).

See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]