Four clear trends have emerged. ;
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This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.
Here are some highlights:
"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.
Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.
Here are four usage trends developers and publishers should consider:
1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.
2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.
3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.
4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.
Read full article here: http://read.bi/13UouwP
For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:
**Cyber Monday 2011 increased an incredible 192% over last year.
**And you can expect that number to only go higher next year
Here's what you need to know:
According to a survey conducted by Brand Anywhere and Luth Research:
**51% of consumers more likely to purchase from retailers that have mobile-specific websites
**4.8% of U.S. retailers have mobile-specific websites
**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites
**Web retailers could increase consumer engagement by 85% with a mobile-specific website
Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"
Read full article here: [http://bit.ly/sOiHlg]