Mobile Marketing Strategy and beyond
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How to Master "in the Moment" in Mobile Marketing

How to Master "in the Moment" in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information you need to know to engage and do business effectively with the mobile audience.


No matter what business you're in, you can't avoid the always connected mobile audience. You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant.


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz"

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Growth in mobile search influencing desktop and mobile strategy

Growth in mobile search influencing desktop and mobile strategy | Mobile Marketing Strategy and beyond | Scoop.it
Great information for all brands!!

The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.


By Chantal Tode

June 21, 2011
Google search

Mobile influences precision of desktop SEM campaigns

The growth in mobile search is forcing marketers to be more precise in their search engine marketing messaging for both mobile and desktop.

While many mobile searches are conducted by consumers who will make a purchase in the next 24 hours, desktop searchers are more likely to be making a purchase decision in the next 30 days.

http://bit.ly/lu1XOq
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