Mobile Marketing Strategy and beyond
5.9K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]
janlgordon's insight:

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


more...
Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
Scooped by janlgordon
Scoop.it!

Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Intro:


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be


**efficiently and narrowly tailored to meet the targeting needs of the client.


The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,


**works in concert with a CRM system and other data repositories.


The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.


**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.


**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.


**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.


The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –


**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.


In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system


**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.


http://www.prweb.com/releases/mobile-campaign-manager/targeted-campaigning/prweb8852885.htm

more...
No comment yet.