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Juniper: Mobile Network Revenues to Top $1 Trillion in Five Years | Mobile Marketing Watch

Juniper: Mobile Network Revenues to Top $1 Trillion in Five Years | Mobile Marketing Watch | Mobile Marketing Strategy and beyond | Scoop.it
This is absolutely mind boggling, this article is a must read! Here's an excerpt:

If only the Federal Government could rake in the cash like mobile networks do, there would be no such thing as national debt.

According to Juniper’s report, market saturation and falling average revenue per user are the culprits for this so-called pending “nightmare.”

So with core revenues poised to flatline, while the cost of handling mobile data traffic soars, what can be done to avert disaster? Juniper offers some insight.

First, the report encourages mobile networks to develop and provide customers with integrated rate plans, all while “providing a wide range of segmented postpaid and postpaid tariffs.” Additionally, Juniper advocates the potential for double-sided revenue streams in areas such as cloud, M2M and mobile financial services where MNOs can leverage their existing assets.

According to report author Dr Windsor Holden, “Clearly, there is no one-size-fits-all solution for MNOs, simply because the circumstances of individual operators differ widely, even within the same market. Instead, we have outlined a series of measures which MNOs can select according to their particular needs.”
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News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age

News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age | Mobile Marketing Strategy and beyond | Scoop.it
Excerpt from the article: By Steve Rubel

On the internet your competition is always a click away. This has long been a reality in the news business. But now it's worse.

Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. These services, which include Flipboard, Feedly, Zite, Pulse and News360 (a Russian app that's my personal favorite), curate and organize news from hundreds of sources often by topic into rich displays that are available on virtually every mobile platform. Some of these tap into your social network to make the experience even more personal. All make it easy to share.

These automated-curation tools aren't just for news in text format, either. There's also a group of services like Squirrel, TuneIn and ShowYou that are helping us find relevant audio and video content too.

Together, they are slowly doing to news what Pandora, GrooveShark, Lastfm and Spotify did to music -- further disrupting it by shifting power to the curators.

There are three underlying trends that are driving their rapid rise.

First, there's the proliferation of mobile devices. For many, smartphones and tablets are becoming the primary gateway to news and information.



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The Importance of Curation in a Successful Mobile Content Strategy

The Importance of Curation in a Successful Mobile Content Strategy | Mobile Marketing Strategy and beyond | Scoop.it
An excerpt from the article:

Curation in relation to content strategy is the process of selection of and presentation of the content that will be used. How does a mobile learning strategy that includes content curation help? Think for a moment about the worst-case scenario. This is the proverbial “drinking from the firehose.” A real world example: envision a Content Management System with 200,000+ unique nodes or pieces of information with all of it laid out for every visitor to the website, regardless if that user is using a PC or a mobile device. This type of content strategy, or rather, lack of, creates the endless category tree user interface (UI) design pattern and requires ceaseless querying to return the newly filtered result-set as the user traverses the information on a mobile device. The primary alternative to a browsing experience, the search, can be hit-or-miss depending on your content indexing and the search capabilities of the platform being used. Relying on this as a key use case to overcome the flood of content is not wise.
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