****Consumer shopping patterns during the holiday season point to one very clear trend:
**growth in the use of mobile devices is outpacing that of online buying.
Here are some highlights that caught my attention:
**Content will need to be honed for a smart phone and a tablet because both have more limited space and bandwidth than a laptop or computer
**Mobile consumers are willing to share more personal information with retailers to on how, when and where to approach them
****"It’s about placement, promotion, relevancy and the ability to do one-to-one marketing on any channel" says John Squire from IBM
Tapping the power of the Story
**The ability to tell a story is powerful in retailing
**Depending on what the retailer knows about the consumer, they might tap content such as a video or information on how the product is made.
**By using content to connect with consumers, retailers have an opportunity to encourage them to spread the word about their brand, and business, through social media channels.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read full article here: [http://bit.ly/yuQOew]