Social & Mobile Channels Are Evolving - Is Your Business Ready? | Mobile Marketing Strategy and beyond |

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.


A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

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